YMC TALKS: “The Anatomy of a Winning Campaign”

The FCS Young Members Circle (YMC) will stage its first event of 2023 with an in-person, after work reception featuring a panel discussion on “The Anatomy of a Winning Campaign.”

If you’re age 35 or younger, join us on Wednesday, April 12 at Dotdash Meredith headquarters in Manhattan’s Financial District. Networking begins at 5:30pm, with the program set for a 6:15pm start.

What makes an award-winning campaign? Is it undeniably successful metrics and KPIs? Showstopping creative that can’t be missed? A buzzworthy big idea that challenges the status quo? The team and minds behind the brief and execution? All of the above?

Who better to help us dissect the anatomy of an award-winning campaign then three rising stars from leading financial brands who have taken home top FCS trophies. Whether it’s been FCS Marketer of the Year or FCS Portfolio, there is much to learn from the marketing teams behind year-over-year wins at our industry’s biggest awards celebrations. 

Our featured speakers will include:

  • Michelle Alfano, Senior Director, Paid Digital Marketing, Ally
  • Alyssa Brady, Director of Marketing, Dotdash Meredith (moderator)

Join us for cocktails, conversation, and not-to-be-missed content! Reserve your spot at our YMC TALKS reception today– seating is limited.

For industry friends who have yet to join the FCS YMC, we’re offering a special one-time price ($150) that includes a ticket to the reception plus a one-year membership ($150 value).  To take advantage of this offer (new members only), please contact FCS Admin Coordinator Marisa Jago, [email protected].

  • Start April 12, 2023 05:30 PM EDT
  • End April 12, 2023 07:30 PM EDT
  • Location Dotdash Meredith HQ 225 Liberty Street New York, NY 10281


  • Young Members Circle$65
  • Non-Member$95

Upon arrival in the lobby of Dotdash Meredith, guests will be directed to the 6th floor.

NOTE: All attendees need to be fully vaccinated against COVID-19, as defined by the CDC.


Panelist Michelle Alfano

Senior Director of Paid Digital Marketing

Michelle Alfano is the Senior Director of Paid Digital Marketing at Ally Financial. She supports digital strategy across multiple lines of business and the programmatic & paid social in-house buying teams. Michelle joined Ally in 2021 as part of their initiative to bring more transparency in media buying and analytics in-house, which was a perfect […]

Moderator Alyssa Brady

Director of Marketing

Alyssa Brady is a Director of Marketing at Dotdash Meredith for the Financial Brand Partnerships Group. Alyssa and her team are responsible for developing creative, strategic and insight-led cross-platform marketing programs across Dotdash Meredith’s 40+ endemic financial and leading lifestyle brands for all Financial Services advertisers. Alyssa has 10 years of experience in media, starting […]