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"Blockchain & Crypto: How Do I Market This?"



FCS San Francisco's 2nd of 7 planned breakfasts in 2019 will address "Blockchain & Crypto: How Do I Market This?"

We’ll begin with a brief explainer to help you understand: What is it? Why should I care about it? And then our panel will dive into the finer points of how to explain it to your clients (either through advertising or marketing), why it matters, and the value of it as an investment opportunity.


Matt HouganPanelist

Global Head of Research

Bitwise Asset Management

Matt has had the good fortune over the past 15 years of helping to lead companies located at the center of the revolution in the financial services industry. He spent 2006-2015 at (formerly IndexUniverse), starting as a freelance writer and gradually working his way up to CEO. As CEO, he helped guide the sale of in three separate, highly successful transactions. Along the way, he had the opportunity to do some incredible things, including helping to create the world's first ETF ratings and analytics service (which now powers FactSet's ETF ratings), co-authoring the CFA Institute's monograph on ETFs, and appearing three times as a member of the Barron's ETF roundtable. He joined Informa following that company's acquisition of's largest division, Events. At Informa, he helped extend Inside ETFs' position as the largest ETF conference in the world. He also had the opportunity to lead a team of amazing people in both the US and Europe spearheading some of the most innovative conferences in the world, including FundForum International and various Finovate events. He’s now taken on a new role as the Global Head of Research at Bitwise Asset Management, creator of the world's first cryptocurrency index fund. In this role, he’s working on creating institutional-caliber frameworks for understanding, analyzing, evaluating, tracking and investing in the cryptoasset space. He feels lucky that he had the chance to work on ETFs as they grew from a novel idea to a $4 trillion market and is extremely excited to be working once again on the development of a potentially massive new technology with important applications for the financial world.


  • FCS West Platinum Sponsor:

    Seeking Alpha
  • FCS West Gold Sponsor:

  • FCS West Gold Sponsor:

    The Wall Street Journal


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Until the Event

March 19, 08:00AM PDT
March 19, 09:30AM PDT


Omni San Francisco Hotel, 500 California Street at Montgomery Street Francisco
  • All ticket prices increase $15 per person on March 18.
  • No refunds after March 15.