“Digital Advertising Delivered: Transactional, Transparent, Transformative”

In our first Education Summit of 2018, the FCS will focus on the upheaval in Digital Advertising.  As the supply chain has been disrupted — by the transformative power of technology and by its abuse, marketers must embrace a new vigilance in managing their digital advertising spend.

Metrics are being re-evaluated, partner relationships are being scrutinized in new light, and the whole online ecosystem is being approached more skeptically.  But as marketers, we can't turn away from the rewards of creating, executing and measuring an effective campaign.

This half-day FCS Executive Education Summit will give our audience the opportunity to hear from leading resource partners on the strategies and solutions that marketers should pursue.  And we'll talk with clientside financial marketers who are making these decisions every day.

AGENDA

EXPLORING AND UNVEILING THE MEDIA SUPPLY CHAIN

  • Keynote presentation by David Bookspan, Amino Payments

TRANSPARENCY IN THE MARKETPLACE

Panel discussion with:

  • Melissa Scauri, Morgan Stanley
  • Jana Meron, Insider Inc.
  • Jim Rutenberg, The New York Times

Moderated by David Bookspan

EXPLORING MAXIMUM TRANSPARENCY & BRAND SAFETY

  • Keynote presentation by Cabell de Marcellus, Dianomi

DATA & MEASUREMENT

Panel discussion with:

  • Maryann Pulvirenti, Bank of America Merrill Lynch
  • Kimberly Boone, Ptarmigan Media
  • Mark Temple-Raston, Decision Machine

Moderated by Joe Webster, SmartBrief

Program begins at 8:30am and is expected to conclude at 11:15am.

Doors open for breakfast at 8:00am

  • Start March 27, 2018 08:00 AM EDT
  • End March 27, 2018 11:15 AM EDT
  • Location Reuters, 3 Times Square, New York City

Speakers

Guest speaker Melissa Scauri

Global Head of The Creative Studio

Melissa Scauri is the Global Head of The Creative Studio at Morgan Stanley. She joined Morgan Stanley’s marketing team in New York as an Executive Director in 2017.  Her prior experience includes Carpenter Group, ADP, Merrill Lynch and Paine Webber. She had previously worked at Morgan Stanley as its Media Director for Firmwide Marketing.

Guest Speaker David Bookspan

Founder / Executive Chairman

David Bookspan has helped hundreds of successful businesses as a founder, investor, and board member. He is Founder and Board Director of Monetate, the global leader in easy-to-use, multichannel personalization software for brands across the globe. He is Founder and Board Director of Dreamit, a Philadelphia-headquartered accelerator and venture capital fund that has helped launch hundreds of […]

Guest speaker Jana Meron

VP of Programmatic & Data Strategy

Jana Meron is VP of Programmatic & Data Strategy for Business Insider. She played a pivotal role helping transform Business Insider into an industry pioneer that was early to embrace programmatic across its organization, and she oversees a sophisticated and singular private exchange. Previously, Jana worked at CBS Local Digital, where she was responsible for […]

Moderator Joe Webster

Managing Director, Marketing

Joe Webster leads a team responsible for business development, content syndication and distribution in support of SmartBrief’s 200+ publications spanning over 15 industries. Previously, Joe was in charge of business development at Storyful, the world’s first social media news agency. Prior to that, he spent more than seven years at The Associated Press, where he […]

Guest speaker Maryann Pulvirenti

SVP, Digital Marketing

Maryann Pulvirenti is an award-winning digital and integrated marketer. In 2015, Maryann joined Bank of America Merrill Lynch’s Digital marketing team where she supports the digital marketing activities for Global Banking and Markets. Prior to joining BofAML,  Maryann worked at agencies such as Doremus, Merkley Newman Harty and Havas to create strong, strategic partnerships with […]

Guest speaker Cabell de Marcellus

Co-Founder and CTO

Cabell de Marcellus, Co-Founder and CTO, is responsible for the strategic development of dianomi’s native advertising platform for financial services and coded the original software. Prior to founding dianomi, Cabell was Head of Software Development and Equity Services at Interactive Investor where his software was a vital part of the $1BN flotation.

Guest speaker Kimberly Boone

Group Director, Americas

Kimberly Boone is a Group Director for the Americas at Ptarmigan Media in New York, which she joined in 2015, from ZenithOptimedia.  Previously she worked at Group M and DDB.  She earned her MBA in Finance and Marketing at Fordham University and her BA at Lehigh University.

Guest speaker Jim Rutenberg

Media columnist

After graduating college in 1993, Jim Rutenberg began working for the New York Daily News as a gossip stringer. He eventually worked his way up to becoming a general assignment reporter. In 1996, he was hired on staff and became a transit beat reporter. He left the Daily News in 1999 to work as a […]

Guest speaker Mark Temple-Raston, PhD

Founder, Chief Data Officer & Chief Data Scientist

Mark Temple-Raston has over 20 years of global experience as an innovator and senior executive in information technology.  Mark founded business machine learning company, Decision Machine, in 2015 after 20 years on Wall Street.  Decision Machine’s scientific approach to machine learning ensures unbiased models for Market Science, and stark decision boundaries.  Prior to founding Decision […]

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