In our first Education Summit of 2018, the FCS will focus on the upheaval in Digital Advertising. As the supply chain has been disrupted — by the transformative power of technology and by its abuse, marketers must embrace a new vigilance in managing their digital advertising spend.
Metrics are being re-evaluated, partner relationships are being scrutinized in new light, and the whole online ecosystem is being approached more skeptically. But as marketers, we can't turn away from the rewards of creating, executing and measuring an effective campaign.
This half-day FCS Executive Education Summit will give our audience the opportunity to hear from leading resource partners on the strategies and solutions that marketers should pursue. And we'll talk with clientside financial marketers who are making these decisions every day.
AGENDA
EXPLORING AND UNVEILING THE MEDIA SUPPLY CHAIN
- Keynote presentation by David Bookspan, Amino Payments
TRANSPARENCY IN THE MARKETPLACE
Panel discussion with:
- Melissa Scauri, Morgan Stanley
- Jana Meron, Insider Inc.
- Jim Rutenberg, The New York Times
Moderated by David Bookspan
EXPLORING MAXIMUM TRANSPARENCY & BRAND SAFETY
- Keynote presentation by Cabell de Marcellus, Dianomi
DATA & MEASUREMENT
Panel discussion with:
- Maryann Pulvirenti, Bank of America Merrill Lynch
- Kimberly Boone, Ptarmigan Media
- Mark Temple-Raston, Decision Machine
Moderated by Joe Webster, SmartBrief
Program begins at 8:30am and is expected to conclude at 11:15am.
Doors open for breakfast at 8:00am