"Digital Advertising Delivered: Transactional, Transparent, Transformative"
In our first Education Summit of 2018, the FCS will focus on the upheaval in Digital Advertising. As the supply chain has been disrupted -- by the transformative power of technology and by its abuse, marketers must embrace a new vigilance in managing their digital advertising spend.
Metrics are being re-evaluated, partner relationships are being scrutinized in new light, and the whole online ecosystem is being approached more skeptically. But as marketers, we can't turn away from the rewards of creating, executing and measuring an effective campaign.
This half-day FCS Executive Education Summit will give our audience the opportunity to hear from leading resource partners on the strategies and solutions that marketers should pursue. And we'll talk with clientside financial marketers who are making these decisions every day.
Some of the topics to be shared and questions to be raised include:
EXPLORING AND UNVEILING THE MEDIA SUPPLY CHAIN
- What financial marketers need to know today about the digital advertising ecosystem
DATA & MEASUREMENT
Data and analytics are driving media decisions even more so than straight cost efficiency. These are the questions that financial marketers need to learn from:
- What are best practices in tracking spend data and improving accuracy of data collection?
- How are companies using data to map the consumer engagement landscape?
- How can attribution be honed?
- How can data be used to optimize real-time precision marketing?
- Can location intelligence drive growth and sales?
TRANSPARENCY IN THE MARKETPLACE
Reliability and quality of data have challenged the relationships between media companies and agencies, as well as with their clients. Here’s what’s on everyone’s mind:
- How can clients truly trust the media partners’ disclosure of data?
- Have can transparency data analytics be applied to improve compliance monitoring?
- Does programmatic efficiency equal the loss of context, relevance, and personalization?
- How can a brand inject more accountability and control into advertising supply chain?
- What role can people-based marketing technology help solve the industry’s current issues with programmatic?
BRAND SAFETY: PROTECTED AND PROACTIVE
- How do you balance opportunities against the risk of overreacting – or overreaching?
- How do you ensure that your policies are in effect … and effective?
Additional panelists will be announced. The final agenda will posted by March 15.
Melissa Scauri joined Morgan Stanley's marketing team in New York as an Executive Director in 2017. Her prior experience includes Carpenter Group, ADP, Merrill Lynch and Paine Webber. She had previously worked at Morgan Stanley as its Media Director for Firmwide Marketing.
SVP, Digital Marketing
Maryann Pulvirenti is an award-winning digital and integrated marketer. In 2015, Maryann joined Bank of America Merrill Lynch’s Digital marketing team where she supports the digital marketing activities for Global Banking and Markets. Prior to joining BofAML, Maryann worked at agencies such as Doremus, Merkley Newman Harty and Havas to create strong, strategic partnerships with innovative brands such as Volvo, MCI, New Balance, Charles Schwab, Gannett, to name a few. Her extensive financial category experience includes Bankers Trust, NYSE, Charles Schwab, Equitable and OTCM.
Founder / Executive Chairman
David Bookspan has helped hundreds of successful businesses as a founder, investor, and board member. He is Founder and Board Director of Monetate, the global leader in easy-to-use, multichannel personalization software for brands across the globe. He is Founder and Board Director of Dreamit, a Philadelphia-headquartered accelerator and venture capital fund that has helped launch hundreds of companies like Parsely, SeatGeek, Level Up, Houseparty, and Adaptly. David started his entrepreneurial career as the Founder and CEO of MarketSpan, Inc., which lives on today as LexisNexis CourtLink. Prior to MarketSpan, David was a partner with Wolf, Block, Schorr and Solis-Cohen, LLP in Philadelphia. He graduated from Georgetown University Law Center. A sought-after speaker, David is passionate about Philly’s startup community and its talent, quality of life, and culture.
VP of Programmatic & Data Strategy
Jana Meron is VP of Programmatic & Data Strategy for Insider. She played a pivotal role helping transform Business Insider into an industry pioneer that was early to embrace programmatic across its organization, and she oversees a sophisticated and singular private exchange. Previously, Jana worked at CBS Local Digital, where she was responsible for a majority of their indirect revenue, and an early employee at Google, working with publishers. Regarded as a programmatic thought-leader, Jana is a frequent speaker at industry events.
Managing Director, Marketing
Joe Webster leads a team responsible for business development, content syndication and distribution in support of SmartBrief’s 200+ publications spanning over 15 industries. Previously, Joe was in charge of business development at Storyful, the world’s first social media news agency. Prior to that, he spent more than seven years at The Associated Press, where he led the U.S. digital marketing team and created much of the social media footprint in use by the news cooperative today. He also oversaw the digital marketing of AP’s multimillion-dollar broadcast business. You can find Joe on Twitter @jweb.
Co-Founder and CTO
Cabell de Marcellus, Co-Founder and CTO, is responsible for the strategic development of dianomi’s native advertising platform for financial services and coded the original software. Prior to founding dianomi, Cabell was Head of Software Development and Equity Services at Interactive Investor where his software was a vital part of the $1BN flotation.
After graduating college in 1993, Jim Rutenberg began working for the New York Daily News as a gossip stringer. He eventually worked his way up to becoming a general assignment reporter. In 1996, he was hired on staff and became a transit beat reporter. He left the Daily News in 1999 to work as a TV reporter for The New York Observer. One year later, he began working for The New York Times, where he was responsible for covering media and local politics. He has also served as City Hall Bureau Chief, and later as chief political correspondent for the Sunday magazine. In January 2016 he was named media columnist.
Kimberly Boone is a Group Director for the Americas at Ptarmigan Media in New York, which she joined in 2015, from ZenithOptimedia. Previously she worked at Group M and DDB. She earned her MBA in Finance and Marketing at Fordham University and her BA at Lehigh University.
Event Sponsor & Host:Reuters
- All ticket prices increase $25 per person on March 23.
- No refunds after March 23.