“Purposeful Content”

FCS Denver will stage a panel event exploring “Purposeful Content” on June 19th at the headquarters of our host sponsor Cactus.

We’ll explore topics and answer questions about content ranging from 'where to start' to 'how to measure success.' We’ll tackle questions such as:

  • How do you determine what content is most relevant and authentic to your brand

  • What are best practices for getting your target audience to engage with your content?

  • What should you avoid when building a content marketing campaign?

  • How do you identify the target audience best suited for your specific content?

  • How do your hire/staff the team to create the content?

This event will provide you the unique opportunity to meet the key players in the Denver financial marketing industry and engage with thought leaders in the area. Don't miss this exclusive opportunity to socialize with local marketing influencers while enjoying complimentary cocktails and appetizers.

Net proceeds from this and other FCS Denver events help fund our chapter's philanthropic mission of supporting children's charities.

  • Start June 19, 2018 06:00 PM MDT
  • End June 19, 2018 08:30 PM MDT
  • Location Cactus, 2128 15th Street, Denver

Speakers

Panelist Matuya Brand

Senior Content Marketing Manager

Matuya Brand is a Senior Content Marketing Manager at Janus Henderson Investors, where she is responsible for managing content including the U.S. blog and social media strategies. She joined Janus Capital Group in 2014 as an investment writer, which merged with Henderson Global Investors in May 2017. She was previously an institutional fixed income salesperson […]

Panelist Joy Fitzgerald

Director, Global Demand Generation

Joy is a highly accomplished and seasoned marketing professional with expertise in developing and executing integrated global marketing campaigns, demand creation and awareness initiatives within high tech corporations. She is expertly skilled in planning and managing complex initiatives that achieve desired goals of profitability, client acquisition, and retention. She has demonstrated success in taking risks, […]

Moderator Dave Maney

Founder/CEO

Dave Maney is an entrepreneur/journalist and Founder/CEO of Deke Digital LLC, a Colorado-based digital media and content marketing company that serves financial, healthcare and technology companies across North America. He began his career as a journalist at the Binghamton Press & Sun-Bulletin in his hometown of Binghamton, New York before eventually joining the San Francisco […]

Panelist David Milstead

Financial Writer

A business journalist since 1994, David began writing for The Globe and Mail in 2009. During eight years at the Rocky Mountain News in Denver, Colo., he individually or jointly won nine national awards from SABEW, the Society of American Business Editors and Writers. He has also worked at the Wall Street Journal. An Oberlin […]

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