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19
Jun

"Purposeful Content"

Social

Summary

FCS Denver will stage a panel event exploring “Purposeful Content” on June 19th at the headquarters of our host sponsor Cactus.

We’ll explore topics and answer questions about content ranging from 'where to start' to 'how to measure success.' We’ll tackle questions such as:

  • How do you determine what content is most relevant and authentic to your brand

  • What are best practices for getting your target audience to engage with your content?

  • What should you avoid when building a content marketing campaign?

  • How do you identify the target audience best suited for your specific content?

  • How do your hire/staff the team to create the content?

This event will provide you the unique opportunity to meet the key players in the Denver financial marketing industry and engage with thought leaders in the area. Don't miss this exclusive opportunity to socialize with local marketing influencers while enjoying complimentary cocktails and appetizers.

Net proceeds from this and other FCS Denver events help fund our chapter's philanthropic mission of supporting children's charities.

Speakers

Matuya BrandPanelist

Senior Content Marketing Manager

Janus Henderson Investors

Matuya Brand is a Senior Content Marketing Manager at Janus Henderson Investors, where she is responsible for managing content including the U.S. blog and social media strategies. She joined Janus Capital Group in 2014 as an investment writer, which merged with Henderson Global Investors in May 2017. She was previously an institutional fixed income salesperson at Banco do Brasil Securities in New York and held sales and trading roles at Barclays Capital and Lehman Brothers. She has also worked as a newspaper reporter and managed communications for local elected officials in Boston. Ms. Brand holds a bachelor of arts degree from Boston University and a master of science degree from New York University.

Joy FitzgeraldPanelist

Director, Global Demand Generation

Hitachi Vantara

Joy is a highly accomplished and seasoned marketing professional with expertise in developing and executing integrated global marketing campaigns, demand creation and awareness initiatives within high tech corporations. She is expertly skilled in planning and managing complex initiatives that achieve desired goals of profitability, client acquisition, and retention. She has demonstrated success in taking risks, executing strategy, improving partner and client relations, identifying growth opportunities, and boosting sales pipeline contribution and influenced revenue.

David MilsteadPanelist

Financial Writer

The Globe and Mail

A business journalist since 1994, David began writing for The Globe and Mail in 2009. During eight years at the Rocky Mountain News in Denver, Colo., he individually or jointly won nine national awards from SABEW, the Society of American Business Editors and Writers. He has also worked at the Wall Street Journal. An Oberlin College graduate, he passed the Level I exam in the Chartered Financial Analyst program in December 2007.

Dave ManeyModerator

Founder/CEO

Deke Digital

Dave Maney is an entrepreneur/journalist and Founder/CEO of Deke Digital LLC, a Colorado-based digital media and content marketing company that serves financial, healthcare and technology companies across North America. He began his career as a journalist at the Binghamton Press & Sun-Bulletin in his hometown of Binghamton, New York before eventually joining the San Francisco Chronicle Publishing Company as Assistant to the President of the Newspaper Division. He did merger & acquisition work in the newspaper and cable TV industries before entering the operating side of the cable business, with a growing focus on the practical realities of deployment of broadband technology. He founded Worldbridge Broadband Services Inc. in 1994, which merged with C-COR Inc. in 2000. He jumped into the financial services world in 2001, co-founding Headwaters MB LLC, a middle market merchant banking firm (which has continued its successful trajectory since his 2011 departure, recently being named Investment Bank of the Year for 2014 by M&A Advisor). In 2008 he became a frequent contributor to national cable news networks (CNBC, Fox News, and CNN) covering the Main Street effects of the Wall Street meltdown. In 2011 he launched his "Economic Revolution" column in the Denver Post and later at Forbes.com. He has been a Daily Beast contributor since 2014. He founded Deke Digital in 2011. Deke helps its clients create sophisticated financial, healthcare and technology content that Deke then distributes via its major national and trade media platform partners. He has been an active member of the Young Presidents Organization and its alumni group, the World Presidents Organization, since 1998, serving on its International Board of Directors as Education Chair for three years. He also led the effort to create YPO/WPO’s worldwide media partnership with CNBC.  He is a graduate of the State University of New York at Binghamton, holds an MBA from the Stanford Graduate School of Business, and remains a frequent national media commentator on the information-soaked economic future. He lives in Colorado with his six kids, four dogs, and Canadian wife, and pretends to be both a rancher and an NHL hockey goalie on the weekends.

Sponsors

  • FCS West Diamond Sponsor:

    Oath, a Verizon company
  • FCS West Platinum Sponsor:

    Insider Inc.
  • FCS West Platinum Sponsor:

    Investing Media Solutions
  • FCS West Platinum Sponsor:

    Seeking Alpha
  • FCS Denver Sponsor:

    Clearstream TV
  • FCS Denver Sponsor:

    IHS Markit
  • Host Sponsor:

    Cactus

Tickets:

Membership Price:
$25.00
Young Members Circle Price:
$20.00
Non-Member Price:
$30.00
Become a member to get member's price.
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June 19, 06:00PM MDT
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Address:

Cactus, 2128 15th Street, Denver