FCS Financial Marketer of the Year

Ally Financial was named the 2019 FCS Financial Marketer of the Year (FMY). This Award recognizes innovation, creativity and impact in the financial services marketplace, and rewards the marketer and the marketing leader responsible. The award was presented to Andrea Brimmer, Chief Marketing & Public Relations Officer, at a gala dinner event on November 21, 2019 at the New York Yacht Club. 

Ally is the second brand to repeat as a winner during FMY’s 14 year history; Andrea Brimmer becomes the first executive to repeat the honor, following the award win for Ally in 2017.

The FCS also recognized runners-up Columbia Threadneedle Investments, Andrew Most, Vice President of Marketing Communication, and TD Bank, Arianna Orpello Lewko, SVP - Brand, Channel, Community and Field Marketing Strategy.

The FCS Financial Marketer of the Year Award celebrates how marketing and communications can advance a firm’s business objectives and elevate the standard for exceptional work in the marketplace.

Judging

The Judging Panel for the 2019 FCS Financial Marketer of the Year Award included 16 senior executives from leading financial companies:

• Berta Aldrich, Chief Marketing Officer, Private Advisor Group
• Dan Allocca, Global Head of Brand Marketing, Nuveen
• Dianne Anderson, Managing Director, Marketing, ProShares
• Ivy Brown, Senior Vice President Head of Brand and Community Marketing, TD Bank
• Mona Dessouki, Executive Director Marketing, J.P. Morgan Chase
• Henry Detering, Managing Director, Global Marketing, Lazard Asset Management
• Maureen Duff, Managing Director and Global Head of Marketing, Issuers Services, Pershing, Treasury Services, BNY Mellon
• Russ Findlay, EVP, Chief Marketing Officer, Hiscox
• Daniel Glantz, Global Head of Sponsorship and Strategic Partnerships, AIG
• Toby Hoden, Chief Marketing Officer, Russell Investments
• Allyson Kostick, Global Head of Brand & Creative, NASDAQ
• Sheila Lamb, CMO of PGIM Fixed Income, PGIM
• Seth Morrison, Head of Global Marketing, SEI
• Emily Pachuta, Chief Marketing & Analytics Officer, Invesco
• Paula Pullano, Global Head of Marketing, Deutsche Bank Wealth Management
• Amy Summy, Partner, Marketing & Insights Lead, Americas Advisory, EY

The Award was chosen by this panel based upon a submitted case study detailing the effective execution of marketing communications plans that achieved clearly stated objectives linked to quantitative and qualitative results. The panel was tasked with rating submissions in terms of demonstrated excellence in the following areas, in order of importance:

1. Strong Results: Directly related to objectives, quantitative (not anecdotal) evidence
2. Clear Strategy, defining the campaign objectives, target, benefit and insight
3. Consistent Execution, aligned with strategy, applied consistently across all executions

The 2019 Financial Marketer of the Year Committee was chaired by:

• Tom Jago, The Ward Group
• Karen List, The New York Times
• Kirti Naik, Prometheum

Judging Chair: Melissa Scauri, Morgan Stanley

Committee members:

• Nia Armstrong, Investing Media Solutions
• Nick Bernardo, The Washington Post
• Hailey Brent, Citi
• Brent Buntin, Code and Theory
• Paul Leibowitz, Leibowitz Branding & Design
• Jim Marron, Kiplinger's
• John McCormick
• Vanessa Sandri, FCS

Any questions about the Award, the Submission Process or the Gala can be sent to [email protected].

2018   E*TRADE Financial; Lea Stendahl

2017   Ally Financial; Andrea Brimmer

2016   Prudential; Niharika Shah

2015   Citi; Elyssa Gray

2014   Edward Jones; Brad Iversen

2013   TD Bank; Vinoo Vijay

2012   Prudential; Colin McConnell

2011   Liberty Mutual; Paul Alexander

2010   MetLife; Beth Hirschhorn

2009   Fidelity Investments; Jim Speros

2008   E*TRADE Financial; Nick Utton

2007  Merrill Lynch Global Wealth Management; Rich Aneser

2006   Smith Barney; Barbara Glasser

Nomination

Any marketer from an eligible financial services entity may be nominated regardless of FCS membership. Eligible financial services entities include: banks, credit card companies, securities firms, financial advisors, discount brokers, exchanges, financial information companies, mutual funds, ETFs or other investment instruments, asset management companies, accounting firms, insurance products and services (excluding health insurance). Individuals can nominate themselves and multiple individuals can be nominated from (distinct business units) within one organization.

In the spirit of peer-to-peer professional recognition, there are no fees required of any entrant.