FCS Financial Marketer of the Year

PHOTO GALLERY FROM GALA

NEWS RELEASE

Ally Financial and Andrea Brimmer, Chief Marketing & PR Officer, were named the 2021 FCS Financial Marketer of the Year (FMY). This is the third win since 2017 for Ally and Brimmer.

This Award recognizes innovation, creativity and impact in the financial services marketplace, and rewards the marketer and the marketing leader responsible. The award was presented during an in-person awards gala dinner at the New York Yacht Club on Wednesday, December 1, 2021.

A panel of 12 senior marketing executives reviewed this year’s submissions. The panel also recognized as runners-up David Williams, CVP Advertising, Sponsorships, Creative Services, New York Life (first runner-up), and Andrew Most, Head of Global Brand, Creative, & Content Strategy, Columbia Threadneedle Investments (second runner-up), for their marketing accomplishments in 2021.

The awards gala was sponsored by presenting sponsor Anomaly and partner sponsor Fox Business. The cocktail reception was sponsored by Dianomi. Table sponsors included: Ally, Columbia Threadneedle Investments, Investopedia, Mediacom, MKTG, New York Life, R/GA, and Tier One.  Graphics for the event were created by Leibowitz.

The FCS Financial Marketer of the Year Award celebrates how marketing and communications can advance a firm’s business objectives and elevate the standard for exceptional work in the marketplace.

The FCS Financial Marketer of the Year Award celebrates how marketing and communications can advance a firm’s business objectives and elevate the standard for exceptional work in the marketplace.

Judging

The Judging Panel for the 2021 FCS Financial Marketer of the Year Award included 12 senior executives from leading financial companies:

• Alicia Curry, Executive Director, UBS Wealth Management Americas
• Karyn DiMattia, SVP, U.S. Brand and Creative, TD Bank
• Stephanie Glashow, CMO of Morgan Stanley at Work, Managing Director at Morgan Stanley, Morgan Stanley
• Vince Grogan, Director of Marketing, Lord Abbett
• Jon Holding, Head of Brand, Content & ETF Marketing, Invesco
• Andrew Most, Head of Global Brand, Creative, & Content Strategy, Columbia Threadneedle
• Kirti Naik, Head of Marketing & Communications, BNY Mellon
• Anna Papadopoulos,VP, Media and Sponsorships and Marketing Business Ethics Officer, Prudential
• David Thuma, Executive Vice President & Chief Marketing Officer, PNC
• Damon Webber, Senior Vice President - Head of Business Banking Marketing, Bank of America
• Ilana Wiles, Director, Strategic Media Planning, Ally Financial
• David Williams, CVP Advertising, Sponsorships, Creative Services, New York Life

The Award was chosen by this panel based upon a submitted case study detailing the effective execution of marketing communications plans that achieved clearly stated objectives linked to quantitative and qualitative results. The panel was tasked with rating submissions in terms of demonstrated excellence in the following areas, in order of importance:

1. Strong Results: Directly related to objectives, quantitative (not anecdotal) evidence
2. Clear Strategy, defining the campaign objectives, target, benefit and insight
3. Consistent Execution, aligned with strategy, applied consistently across all executions

The 2021 FCS Financial Marketer of the Year Committee included:

• Nick Bernardo, The Washington Post
• Marisa Jago, FCS Melissa Scauri, Morgan Stanley
• Paul Leibowitz, Leibowitz
• Karen List, LMG
• John McCormick, AdNode
• Kevin Windorf, FCS

Judging Chairs:

• Tom Jago, The Ward Group
• Melissa Scauri, Morgan Stanley

2020  State Street Global Advisors; John Brockelman

2019   Ally Financial; Andrea Brimmer

2018   E*TRADE Financial; Lea Stendahl

2017   Ally Financial; Andrea Brimmer

2016   Prudential; Niharika Shah

2015   Citi; Elyssa Gray

2014   Edward Jones; Brad Iversen

2013   TD Bank; Vinoo Vijay

2012   Prudential; Colin McConnell

2011   Liberty Mutual; Paul Alexander

2010   MetLife; Beth Hirschhorn

2009   Fidelity Investments; Jim Speros

2008   E*TRADE Financial; Nick Utton

2007  Merrill Lynch Global Wealth Management; Rich Aneser

2006   Smith Barney; Barbara Glasser

Nomination

Any marketer from an eligible financial services entity may be nominated regardless of FCS membership. Eligible financial services entities include: banks, credit card companies, securities firms, financial advisors, discount brokers, exchanges, financial information companies, mutual funds, ETFs or other investment instruments, asset management companies, accounting firms, insurance products and services (excluding health insurance). Individuals can nominate themselves and multiple individuals can be nominated from (distinct business units) within one organization.

In the spirit of peer-to-peer professional recognition, there are no fees required of any entrant.