FCS Portfolio Awards

FCS Portfolio Awards

“Crazy Enough To Work” wins top prize for State Street Global Advisors

Bank of America dominates with 28 trophies, including Digital Media Best in Show

Prudential lands 14 trophies, including Consumer Retail and Corporate Image Best in Show Awards



PHOTO GALLERY 1 (password FCS2019)


MUSIC VIDEO: "25 PORTFOLIOS" (featuring photos from Portfolio 21 thru 24)


On May 9th, nearly 500 financial marketing professionals gathered at the Ziegfeld Ballroom for the 25th Anniversary Financial Communications Society (FCS) Portfolio Awards. The black tie gala drew attendees from across the U.S., who came together to celebrate 2018’s most creative financial advertising, collateral, digital media, and public relations efforts.

The top prize, the Judges’ Choice Award, was won by State Street Global Advisors’ “MDY: Crazy Enough To Work” integrated marketing campaign (agency: McCann)  The work was selected by consensus from among the judging panel of 31 industry experts who each nominated their favorite from among 400+ entries. 

The “Best in Show” trophies* were won by:


  • Prudential Financial
  • Droga5
  • Prudential Escape Room at the Fast Company Innovation Festival (Event Marketing)


  • State Street Global Advisors
  • McCann New York
  • “MDY: Crazy Enough to Work” (Web Video)


  • Prudential
  • In-House
  • “Everyday Bravery Podcast: Season 2” (Audio category)


  • Bank of America
  • GroupeConnect
  • “Camp Better Money Habits” (Social Media/Organic)


  • AIG
  • CMPG
  • “We Believe” Chinese TV Commercial


  • Goldman Sachs
  • Forsman & Bodenfors New York
  • “Goldman Sachs 10,000 Women Portraits Campaign" (TV campaign)

Bank of America, including Merrill Lynch and U.S. Trust, led the night with a record-setting 28 awards, including its Best in Show award and 9 Gold trophies.  Other big winners were Prudential (14 trophies, 7 Gold), OppenheimerFunds (13 trophies, 1 Gold), and Ally Financial (10 trophies, 4 Gold).

Another 21 firms were winners of multiple trophies, while 26 others received one each.

Download the full list of this year’s winners.

Winners are welcome to order additional copies of their trophies.  Download the order form.

The awards were presented by six financial marketing executives:

  • Lauren Boyman, Morgan Stanley
  • Andrea Brimmer, Ally Financial
  • Dipti Kachru, Chase Wealth Management
  • Alison Lazzaro, Prudential Financial
  • Brenda Tsai, BNY Mellon
  • Damon Webber, Bank of America

The New York Times sponsored the Judges’ Choice Award and hosted the Judges Breakfast in March, where the award was determined;.  The Gala opened with a cocktail reception sponsored by Investor’s Business Daily. The dinner was sponsored by Investopedia and the After Party was sponsored by Investing Media Solutions. SmartBrief sponsored the live band, “Hot Sugar,” comprising several FCS Board Directors.

At the Gala, the FCS launched the FCS Portfolio Awards Hall of Fame, naming two inductees: Charles Schwab’s “Talk To Chuck” print campaign (2006) and Mastercard’s “Priceless” television campaign (2003).

The FCS announced its annual FCS Race for Kids donation for 2019, totaling $100,000, which includes a $25,000 donation from Investor’s Business Daily’s private foundation.  The donation supports Hope & Heroes Columbia University Medical Center, Downey Side Adoption Agency, and Make A Wish Vermont.  Since 2000, the FCS has raised more than $2,600,000 for these three children’s charities.

The Portfolio Awards competition recognizes creative excellence in marketing communications work from financial companies, with Gold, Silver and Bronze trophies awarded for Public Relations; Print & Digital Collateral; Annual Reports; Advertising in print, audio, television, out-of-home, direct mail, and multimedia; Digital Media including display/rich media, email, websites, web video, apps, and mobile; Social Media; Branded Content; and Visual Identity. Winning entries were received from financial services providers, including investment firms, credit card companies, investment banks, brokerages and exchanges, insurance companies, mutual funds, ETFs, hedge funds, accounting firms, clearing corporations and commercial banks.

* Best in Show trophies are awarded based on the highest average scores of the FCS Portfolio Awards judging panel, which also awards the gold, silver and bronze awards in each category. This year’s panel comprised 31 senior executives from financial firms and communications agencies.


  • Laura Barger, CFSI
  • Liz Bigham, Burford Capital
  • Lauren Boyman, Morgan Stanley
  • Katy Brady, Invesco
  • Cheryl Brama Berman, UBS
  • Marina Buatti, Nuveen
  • Deidre Campbell, Edelman
  • Chris Delia, Code & Theory
  • Henry Detering, Lazard
  • Bill Fox, Empower Retirement
  • Jennifer Grazel, RBC Capital Markets
  • Vince Grogan, Lord, Abbett & Co.
  • Vivienne Hsu, Cognito
  • Dipti Kachru, Chase Wealth Management
  • Melissa Kivett, Prudential Financial
  • Jeanne Lacour, Voya Financial
  • Kristin Lane, MassMutual
  • Kevin LaPierre, CME Group
  • Bruce Lee, IPNY, Inc.
  • Paul Leibowitz, Leibowitz Branding & Design
  • Betsey Locke, M&T Bank
  • Lauren Mack, State Street Global Advisors
  • Ray Mendez, Masa + Boz
  • Charissa Messer, Bank of America
  • Andy O'Rourke, Direxion
  • Brian Roach, Ally Financial
  • Richard Smith, Sullivan
  • Amy Summy, EY
  • Alain Tolentino, E*TRADE Financial
  • Peter Tovar, Legg Mason Global Asset Management
  • Brenda Tsai, BNY Mellon

Agencies Of Record

The creative agency of record for the 25th Anniversary FCS Portfolio Awards was Living Group, charged with all creative, ranging from print and online advertising to signage to the event journal.

The PR agency of record was Cognito, which oversaw media and public relations efforts for the competition and gala.




  • Kevin Windorf, Living Group
  • Cindy Pabst, Insider Inc.
  • Tom Jago, The Ward Group
  • Krissie Hart, Reuters

Special thanks to Bob Fritze, Chromium, Pranita Tiwari, The New York Times.

The competition website and full production for the gala was managed by Anniken & Bob McKeon, McKeon Productions.


Join our community

Become a member

Sign up or renew your FCS membership in 2019 and take advantage of a special discounted rate of $100 .