On November 1, FCS Philadelphia staged a unique breakfast panel which featured three CMOs:
Richard Aneser, SVP, Chief Marketing Officer, Lincoln Financial Group
Patrick McLean, EVP, Chief Marketing Officer, TD Bank
David Thuma,Chief Marketing Officer, PNC Bank
The topic was "Drive or Ride? Elevating Marketing from Sales Support to Strategic Partner." The panel was moderated by Jeanie Ulicny, Founder and Principal, Ulicny Financial Communications and Strategy.
The breakfast event opened with keynote remarks by Michael Useem, Professor of Management, Wharton School, University of Pennsylvania.