FCS Chicago was hosted at Northwestern University on September 12 for a sold-out breakfast event called "Financial Marketing 2020: Digital Strategies Take the Lead."
Brand New Media president Frank Dudley, who's also a Northwestern professor, presented the proprietary research conducted each each by the university and his agency. Joining him for the presentation was fellow professor Vijay Viswanathan, PhD, and lead analyst at Brand New Media.
Frank then moderated a panel featuring digital markeing executives:
- Terence Freeman, Director, Digital Client Experience,Edward Jones
- Matt Perry, Head of Digital Marketing, BMO Global Asset Management
- Jack Thurston, Chief Marketing Officer, Livingstone Partners