On March 29th, FCS staged a luncheon panel at the Union League Club of Chicago on the topic of "Programmatic: Transactional Efficiency vs. Relationship Effectiveness." The packed room not only confirmed a great interest in the subject matter, but proved that the FCS is alive and well in the Windy City.
The program opened with a presentation by Craig Johnson, Managing Director, Programmatic Media, at Accordant Media.
Then Lynn Marek, Senior Reporter for Crain’s Chicago Business, moderated our panel, which featured:
- Sam Karow, CEO, Adaptive Campaigns
- Michael Sanders, VP, Director of N.A. Brand Advertising, BMO Financial Group
- Rachel Eckerling, Director of Programmatic, Mediavest | Spark
Our thanks to Investor's Business Daily and Seeking Alpha for sponsoring the event.