- HSBC scores top prize and two Best in Show awards for “The Luckiest Red” Integrated Campaign
- American Century Investments also nabs 2 Best in Show Awards, as Invesco and Prudential take one each
- Bank of America dominates the night with over 40 wins
On May 4th, 500 financial marketing, communications and media professionals from over 115 companies gathered at the Ziegfeld Ballroom for the 29th Annual FCS Portfolio Awards. The black tie gala drew attendees excited to convene in-person to celebrate 2022’s most creative financial marketing efforts.
The top prize, the Judges’ Choice Award, was won by HSBC’s “The Luckiest Red” branded content integrated launch (agency: Wunderman Thompson), created in partnership with The Asian Art Museum of San Francisco. The work was selected by consensus from among the judging panel of 40 industry experts who each nominated their favorite from among 500+ entries. That entry also won two Best in Show awards.
The “Best in Show” trophies* were won by:
BEST IN SHOW CONSUMER RETAIL and BEST IN SHOWMULTICULTURAL
- HSBC Bank
- Wunderman Thompson
- The Asian Art Museum of San Francisco
- The Luckiest Red
BEST IN SHOW CORPORATE IMAGE and BEST IN SHOW CORPORATE SOCIAL RESPONSIBILITY
- American Century Investments
- COFFEE
- #myACCnft
BEST IN SHOW BUSINESS TO BUSINESS
- Invesco
- Adler Branding and Marketing
- Show Me the Income: 2022 DC Retirement Income Study
BEST IN SHOW EMPLOYEE COMMUNICATIONS
- Prudential Financial
- In-House
- Breaking Barriers: Manoj, Day In The Life
Bank of America set a new Portfolio record for the most trophies overall, with 46 (15 Gold, 8 Silver and 23 Bronze trophies). Next in line was State Street Global Advisors with 13 including 6 Gold. Other double-digit winners with 10 trophies each were: Morgan Stanley, including E*TRADE; Prudential Financial, including PGIM; Citi, including Citi® / AAdvantage®
Another 32 firms were winners of multiple trophies, while 39 others received one each. Full list of this year’s winners by category can be viewed here: FCS Portfolio 29 Winners.
Winners are welcome to order additional copies of their trophies. Download the order form.
The awards were presented by six financial marketing executives:
- Cheryl Gilberg, Chief Marketing Officer at Mizuho Americas
- Charissa Messer, SVP, Executive Director, Enterprise Creative Solutions at Bank of America
- Ken Poliziani, Chief Marketing Officer at PGIM
- Melissa Scauri, Global Head of The Creative Studio at Morgan Stanley
- Erik Schneberger, Chief Marketing Officer at American Century Investments
- Mike Venables, Managing Director, Head of Paid Media, Advertising and Experiential Marketing at Citi
FCS CEO Kevin Windorf of 2112 Communications hosted the event. FCS Board Director Krissie Hart of Reuters served as the Awards program emcee. The FCS 2023 Race for Kids donation of $60,000 was announced by FCS Board Chair Tim Hart of Ptarmigan Media. The FCS total donation to more than 50 children’s charities now stands at over $2,900,000. The FCS has announced a campaign to raise $100,000 before the 30th Anniversary FCS Portfolio Gala, set for May 2, 2024.
Dotdash Meredith was the Gold sponsor of the Gala, with Fundamental Media as a Silver sponsor and The Wall Street Journal | Barron’s Group and FOX Business serving as the Judges’ Choice Award co-sponsors. The dinner was sponsored by LinkedIn.
