On November 3, 2025, the FCS announced the shortlist of finalists for the 2025 FCS Financial Marketer of the Year Award (FMY). Listed alphabetically by company, they are:
- Stephen Tisdalle, Chief Marketing Officer, Future Standard
- Tara Giuliano, EVP, Chief Marketing Officer, Nuveen
- Richard Parkinson, Chief Brand and Marketing Officer, Prudential Financial
The FMY Award recognizes innovation, creativity and impact in the financial services marketplace, and rewards the brand and the marketing leader responsible. Trophies for the winner and runners-up will be presented at an Awards Gala on December 2 (6:00pm-10:00pm ET) at the New York Yacht Club.
EVENT INFORMATION AND RESERVATIONS
Our judging panel considered a diverse array of brands — from asset managers and consumer bankers to exchanges and insurance companies. The final judging discussion was moderated by FCS Board Director Melissa Scauri of Morgan Stanley. This year’s judging panel included 17 senior executives from leading financial companies:
- Tom O’Neill, Senior Director, Integrated Creative Management, Ally Financial
- Marie O’Neill, Senior Vice President, Marketing, Ameriprise Financial
- Neil Siegel, Chief Marketing Officer, Antares Capital
- Emily Pachuta, Chief Marketing Officer, Ascensus
- Paula Pullano, Global Head of Marketing, BNY Investments & Wealth
- Matthew Slivinski, Global Head of Marketing, Carlyle
- Rodes Ponzer, Chief Marketing Officer, Crowd Street
- Sarah Estwick, Head of Marketing, North America, Invesco
- Rebecca Krollman-Kniesel, Chief Marketing Officer, Jennison
- Marisa Mulvihill, Head of Brand, Sr. Managing Director, Lord Abbett
- Krista Phillips, Chief Customer & Transformation Officer, M&T Bank
- Cheryl Gilberg, Chief Marketing Officer, Mizuho
- Bill Anstadt, Executive Director, Head of Brand & Design, Morgan Stanley
- Devin Kerr, Global Head of Marketing, Workflow & Insights, Nasdaq
- Henry Detering, Chief Marketing Officer, Neuberger Berman
- Kelly Fredrickson, Head of Global Brand & Public Relations, T. Rowe Price
- Monique Le, Global Head of Marketing, TCW
Our judges were personally selected by the FMY Committee, led by FCS Vice Chair Tom Jago of The Ward Group.
Now in its 20th year, FMY celebrates how great marketing and communications can advance a firm’s business objectives and elevate the standard for exceptional work in the marketplace. Year after year, we’ve recognized the brands and the leaders who have stood out among the competition.
Past Winners
- 2024 Travelers; Lisa Caputo
- 2023 Northwestern Mutual; Lynn Teo
- 2022 Invesco; Emily Pachuta
- 2021 Ally Financial; Andrea Brimmer
- 2020 State Street Global Advisors; John Brockelman
- 2019 Ally Financial; Andrea Brimmer
- 2018 E*TRADE; Lea Stendahl
- 2017 Ally Financial; Andrea Brimmer
- 2016 Prudential; Niharika Shah
- 2015 Citi; Elyssa Gray
- 2014 Edward Jones; Brad Iversen
- 2013 TD Bank; Vinoo Vijay
- 2012 Prudential; Colin McConnell
- 2011 Liberty Mutual; Paul Alexander
- 2010 MetLife; Beth Hirschhorn
- 2009 Fidelity Investments; Jim Speros
- 2008 E*TRADE; Nick Utton
- 2007 Merrill Lynch Global Wealth Management; Rich Aneser
- 2006 Smith Barney; Barbara Glasser
Any questions about FMY or the awards ceremony can be sent to FCS CEO Kevin Windorf.