Getting Relationships Right

Yesterday, the FCS kicked off its New York monthly luncheon series with a presentation by Lou Paskalis of Bank of America.  The crowd of 110+ was educated, entertained and inspired by Lou’s talk on “The Lifetime Value of Customer Relationships.”

As Senior Vice President, Enterprise Media Planning, Investment and Measurement for Bank of America, Lou encouraged the audience with his insights into why technology is driving “a renaissance for marketing.”  In discussing the value of data in creating relevant, personalized touchpoints, Lou listed “five rules for getting it right”:

  • It takes a village.
  • Think about people not customers.
  • Think story first.
  • Take a single view of the customer.
  • Measure what matters.

Lou was recently appointed Vice Chairman of the North American Board of the Mobile Marketing Association, and his support of mobile and social marketing was evident in his remarks.

Pete Spande, CRO of Business Insider, the event’s presenting sponsor, introduced Lou to the audience, referring to him as a “provocateur.”