The FCS announced tonight that Invesco and Emily Pachuta, Chief Marketing & Analytics Officer, have been named the 2022 FCS Financial Marketer of the Year.
The award was presented during in-person award ceremony at the New York Yacht during a gala dinner with 100+ guests. A panel of 19 senior marketing executives reviewed this year’s record number of submissions. The panel also recognized as runners-up Andrea Brimmer, Chief Marketing & PR Officer, Ally (first runner-up), and Lori Dillon, Head of Marketing, Citizens(second runner-up), for their marketing accomplishments in 2022.
“Marketing that builds client loyalty, empowers confident investment decisions and ultimately drives commercial value is a team endeavor over many years. It requires seamless collaboration between Sales, Product, Data Analytics, Marketing, Technology, Operations, Compliance, Legal, HR, Finance, as well as agency partners,” said Emily Pachuta, Invesco’s Chief Marketing and Analytics Officer, Americas. “These awards are a testament to Invesco’s willingness to differentiate our brand and push the boundaries of financial services marketing in a way that meets people where they are in relevant ways whether at an industry event, a college campus or on TikTok. I am proud that everyone’s dedication to creating greater possibilities for investors has been recognized by our industry peers.”
The Judging Panel for the 2022 FCS Financial Marketer of the Year Award included 19 senior executives from leading financial companies:
- Linda Arrington, JPMorgan Chase
- Michael Bruckstein, Capital Group
- Joanne Choi, Lazard Asset Management
- Kevin Comer, CME Group
- David Dintenfass, Fidelity Investments
- Jessica Fernandez, Calamos Investments
- Elena French, Lincoln Financial Group
- Lauren Gimlett, Morgan Stanley
- Mollie Jensen, Russell Investments
- Melissa Lowry, Early Warning (Zelle)
- Maha Madain, Santander
- Meghan McCartan, Hightower Advisors
- Rob Prucnal, KPMG
- Paula Pullano, BNY Mellon Wealth
- Erik Schneberger, American Century Investments
- Lee Shapcott, PGIM
- Mike Venables, Citi
- Beth Wood, Principal Financial Group
- Beth Woodruff, Ally
The awards gala was sponsored by Judging Day co-sponsors Wall Street Journal | Barron’s Group and FOX Business. Table sponsors included: Ally, Citizens, Columbia Threadneedle Investments, Crossmedia, Dianomi, Insider and Invesco. Graphics for the event were created by Leibowitz.
The FCS Financial Marketer of the Year Award recognizes the marketing executive and organization whose marketing strategy and strong performance provides an inspiring example of how marketing and communications can advance a financial services firm’s business objectives and elevate the standard for exceptional work through innovation, creativity and impact in the marketplace.