Yesterday, the Wall Street Journal | Barron's Group staged a fantastic conversation with Jim Speros, a marketing veteran whose career is highlighted by countless achievements at major brands. Interviewed by WSJ's Chief Revenue Officer, Josh Stinchcomb, Jim offered valuable marketing insights from his time at Fidelity Investments during the financial crisis in 2008-09.
WSJ has made a replay of the webinar available to FCS members and our industry colleagues.
Access "Marketing Through A Crisis" on-demand here.
Jim offers advice on brand trust, addressing customer pain points, messaging, marketing channels, rebalancing media, engaging internal and external stakeholders, budget, and much more. WSJ published a summary and Legendary Marketer’s Crisis Checklist here.
Our thanks to FCS Board Director John Kennelly for making this content available to the FCS.