The FCS CMO Luncheon series in New York continued June 8th event at the New York Yacht Club with a presentation by TD Bank's Chief Marketing Officer Patrick McLean.
Pat enlightened the audience on the bank's approach to millennials, content, and its digital strategy… and entertained the audience with several of TD Bank's highly effective and memorable TV spots.
In this role as CMO, Pat oversees brand marketing, corporate and public affairs and integrated marketing efforts in the US. He drives the company's corporate positioning, marketing campaigns, public relations, social media and field and retail marketing programs to ensure strong connections with customers.
Our thanks to The Washington Post for sponsoring the lunch's free raffle; the prize was an Amazon Echo.