On behalf of the FCS, my thanks to O’Dwyer’s for the opportunity to share my perspective on the importance of creative excellence during a time where financial marketing and communications is rapidly shifting. In my article, “Creative Excellence in an Age of Readiness,” I write that for years our industry measured excellence by how clearly we could explain complexity. That still matters, but it’s no longer enough.

As markets move faster and investor behavior becomes more volatile, the strongest brands aren’t just telling great stories… they’re signaling readiness. I believe that storytelling, data literacy, and establishing relevance are redefining creative excellence in today’s dynamic landscape.

Thinking about creative excellence – remember that the FCS Portfolio Awards are an opportunity to recognize and celebrate the brands that are meeting the moment.

If your team is pushing the craft of financial marketing forward, we’d love to see your work in this year’s submissions.

Full article on O’Dwyer’s.