Role: Sr. Retail Product Marketing Manager

As a Senior Product Marketing Manager at Betterment, you’ll lead go-to-market strategy and execution across our fintech platform’s consumer investing and savings suite. You’ll shape product positioning and storytelling to drive user acquisition, retention, and engagement in a highly competitive digital financial services landscape.

You’ll develop and execute go-to-market strategies for new and existing products across the entire retail feature set, and craft a clear and differentiated messaging strategy that resonates with our target audience. Most importantly, you’ll serve as the connector across all of our internal teams, including product, growth and customer marketing, creative, investing, and many others. Through your leadership, you’ll help to increase awareness, adoption, and engagement, increasing  revenue through new customer acquisition, retention, increased net deposits, cross-sell, upselling, and more.

For full details on this position and to apply, go to: FULL DESCRIPTION