Chrisinda Mowrer is the vice president of Consumer Engagement and Loyalty at Voya Financial.  In this role, she oversees the marketing strategy and execution of all participant and consumer facing marketing materials.  Chrisinda is responsible for the consumer engagement group at Voya who manages all participant strategy and communications.  This team is responsible for servicing Voya clients through marketing strategy and execution to employees. At Voya she is a revenue focused marketer bringing ideas centered in business impact. She is leading marketing personalized messaging efforts for all participants enabling Voya to establish bench marks and success metrics while adjusting appropriate touch-points real-time to achieve desired results.  In 2017 Chrisinda was selected as one of LIMRA’s 25 Rising Stars in Marketing and Communications. Previously Chrisinda was a Director of Digital Marketing at ING U.S. She led in the development and management of ING’s core digital marketing strategy building content strategy framework to identify user flows and digital conversions. Chrisinda also developed strategies and ideas for digital marketing programs in support of business goals and thought leadership in the digital space including digital governance. Chrisinda joined ING in 2011 coming from an extensive digital background.  She has experience in implementing integrated marketing and communications strategies including content strategy, interactive marketing, brand advertising b2b and direct marketing in the financial space.  She  is a proven successful and effective team leader with interactive agency experience in global site builds social and mobile campaigns, display online media, content management systems, and internet strategy development for Fortune 500 clients such as Coca-Cola, BlueCross Blue Shield, McCormick Spices and Kimberly Clark.