Daniel Allocca is Head of Brand and Demand Generation at Nuveen where he is a Senior Managing Director in the New York Office. He is responsible for all advertising, design, multimedia and demand generation. Prior to Nuveen, Daniel was a Senior Vice President at PIMCO where he led the Strategic Initiatives Group. In this role he led an award winning Digital Transformation Program and built a Marketing Analytics function. He also has extensive Financial Services and Advertising Research experience. Daniel earned an MBA from NYU Stern School of Business and earned two undergraduate degrees; Finance from Western Connecticut State University and Audio Engineering from Berklee College of Music.