Griselda Fernandez is a Digital Transformation Senior Manager at Accenture where she develops and delivers cutting-edge, digital transformation strategies for the world’s leading brands. In her role, she helps clients delight their customers and deliver superior business performance and customer experiences. As part of Accenture Interactive Delivery, she balances art and science to create award-winning digital experiences for today’s connected consumers through integrated and dynamic solutions that incorporate strategy, marketing, creative, analytics and technology. Prior to joining Accenture, she was a Senior Director of Product Marketing at Yahoo and was responsible for developing Yahoo’s Customer Lifecycle Marketing practice.  Earlier in her career, she spent 15 years establishing herself as a Paid, Earned and Owned media expert at the top ad agencies in San Francisco, developing strategies for global and local brands including Samsung, Microsoft, Clorox, and CNN.