Joe Soriano, a VP, Group Media Director at GRP Media, has over 20 years of media strategy experience, including 15 years at GRP Media, a full-service media strategy and buying agency based in Chicago. Joe currently oversees strategic planning and buying for a diverse list of clients including American Century Investments, Propane Research Council, Rush University Medical Center, and Northern Trust Global Institutional. Prior to GRP Media, Joe spent time at Omnicom’s OMD agency, working with clients Clorox and JCPenney. Joe began his career in media strategy at Publicis’ Hal Riney agency in San Francisco where he mastered the art of negotiation working on national and regional consumer-focused campaigns for Sprint and Hewlett-Packard. Not long after he was introduced to global planning and managing agency work at Gap Inc.