Jordan Farris is Managing Director and Head of ETF Product Development for Nuveen Investments, having joined in April of 2016 with the responsibilities of developing and bringing ETFs to market as well as overseeing the ongoing management of those ETFs. Prior to joining Nuveen in 2016, Jordan was Director of ETF Product Development for Guggenheim Investments, where he was responsible for the development and launch of ETFs within the equity, passive fixed income, active fixed income, and currency asset classes. Jordan was also a Senior Vice President of Institutional Business Development for Direxionshares and held various ETF business development roles at Northern Trust and Rydex Investments. Jordan earned his B.A. from the University of Michigan and M.B.A. from Northwestern’s Kellogg School of Management.