Kirstin M. Falk is the Managing Director of Brand Storytelling+Innovation at Charles Schwab, a leading financial services company. Kirstin is passionate about building modern brands and driving digital transformation. She is responsible for identifying and piloting emerging digital and content opportunities that activate Schwab’s brand platform and generate audience evangelism. She has built an award-winning brand storytelling program and launched some of the most successful brand video campaigns on Vimeo. Kirstin graduated from the University of California at Santa Barbara with Honors in Political Science. Follow her on Twitter @kmfalk.