Lisa Manganello is an experienced marketing strategist with expertise in product and brand development. Her strategic approach is driven by a passion for understanding and applying consumer insights to deliver differentiated marketing that drives business results. Since December 2012 Lisa has been with Morgan Stanley. She was the Head of Investment Product & Private Banking Marketing until November 2014 when she became the Head of Integrated Brand Marketing. In her current role Lisa oversees the brand and advertising globally for Morgan Stanley. From 2007-2013, Lisa had her own consulting firm working primarily with financial services organizations to provide strategic marketing leadership, creative direction, program design and implementation. Her clients included Morgan Stanley, Bank of America Merrill Lynch and Samuel Bennett, Inc. During this time Lisa was also a Senior Consultant at Oculus Partners working on an engagement for PNC to design marketing programs that drive PNC’s aggressive growth goals established for the Investing and Retirement business.Lisa worked for Merrill Lynch from 2002-2007 where she focused on segment and channel development for key businesses within the Global Private Client group. Prior to Merrill Lynch, Lisa gained expertise across a spectrum of marketing disciplines while working for WPP Group agencies.