Maureen Duff is a Managing Director for BNY Mellon, where she is the Global Head of Marketing and Communications for the Pershing, Issuer Services and Treasury Services businesses. Maureen has overall responsibility for segment marketing, practice management, products and services marketing, events, digital marketing, the firm’s sponsorship program, marketing services, brand and advertising. Since joining the firm in 1996, Maureen has held a variety of leadership roles in Pershing’s Marketing and Communications department. Prior to joining BNY Mellon, Maureen worked for Kraft Foods, Inc., where she held various roles in client service and marketing for its federal credit union. Maureen serves on the Securities Industry and Financial Markets Association (SIFMA) Marketing Manager's Committee and the Invest in Others Marketing and Events Committee. Maureen earned a Bachelor of Business Administration degree in Marketing Management from Pace University. She has also completed the Securities Industry Institute® program, sponsored by SIFMA, at the Wharton School of the University of Pennsylvania.