Michele Cardinal

Michele has been with BlackRock since 2015, and is responsible for global brand strategy, management, and naming, and campaign strategy and management. Previously, Michele was Head of Global Brand and Product Marketing at Visa Inc., responsible for all aspects of the Visa brand globally as well as global campaign strategy.  She spent 10 years at Visa across a range of marketing roles including leadership of US consumer marketing, and activation of sponsorships including the NFL and the Olympics. Prior to her time at Visa, Michele spent 10 years in client management roles at advertising agencies, working with brands including MasterCard, Macy's, Wal-Mart, Providian, and Bank of the West. Michele currently resides in San Francisco with her husband and is usually busy chasing around her 3-year-old twins.  She is originally from Austin, Texas, and graduated from the University of Texas.