Tristen Norman is an experienced strategic creative lead at Getty Images, managing a team of visual researchers and curators focused on both identifying and influencing the creation of powerful, resonant and innovative visual content for the wider advertising and marketing industry. A passionate advocate for elevating underrepresented voices within creative spaces and the wider advertising industry, she also plays an essential role in the development and amplification of imagery collections such as the Nosotros Collection, Project #ShowUs, #AutisticOutLoud as well as partnerships and activations with advocacy organizations like SEEHER, Women’s Sports Foundation and GLAAD.