13th Annual FCS Marketer of the Year Award Gala, celebrating E*TRADE

As Chief Marketing Officer, Lea Stendahl is responsible for defining and driving E*TRADE’s brand and marketing executions across all channels. Lea brings to E*TRADE deep, customer-centric marketing and leadership experience as the Company reclaims its position as the undisputed home for digitally inclined traders and investors. Under Lea’s leadership, E*TRADE’s iconic and irreverent brand has returned, bringing with it a bold and refreshed perspective on taking control of your finances through digital investing. Prior to E*TRADE, Lea was a Managing Director of brand and marketing communications for TD Ameritrade. Previous to that position, Lea spent eight years at E*TRADE, last serving as Senior Vice President of marketing. Lea’s experience also includes leadership roles with Harrisdirect and Oak Brook Bank. Lea earned her BA in political science from the University of Wisconsin-Madison and her MBA in marketing from The Kellogg School of Management at Northwestern University.

Matthew Quale is the chief marketing officer at Brighthouse Financial, an operating segment of MetLife, Inc. Brighthouse Financial was established by MetLife in 2016 and is a leading provider of annuity and life insurance solutions in the U.S. In this role. Matt is responsible for the company’s marketing and branding strategy, partnering closely with the sales organization to drive business development opportunities and grow Brighthouse Financial’s market share. Prior to his current role, Matt was vice president of retail marketing at MetLife where he was responsible for the company’s marketing of individual annuity, life and disability businesses. He was appointed to this position in October 2013. Before joining MetLife, Matt served as the vice president of strategy and enablement at American Express. Earlier, Matt was director of strategy at WebMD, an engagement manager at McKinsey & Company and held marketing roles at ConAgra Foods, The Coca-Cola Company and General Mills. Matt graduated from Princeton University with a bachelor’s degree in history, and from the University of California, Los Angeles, Anderson School of Management with a master’s degree in business administration.

Jennifer Halloran joined MassMutual in 2016 as the Head of Brand, Advertising, Community Responsibility and Customer Acquisition programs. In this role she is responsible for brand and customer strategy, research, and centralized marketing support to corporate, product, and field marketing campaigns. Ms. Halloran also oversees all advertising agency partners and engagement programs including social, content and media. As Head of Community Responsibility, she oversees vision and management of the MassMutual Foundation and all national programs involving community and employee responsibility and philanthropy. Her team also includes Customer Acquisition and Loyalty programs and support. Prior to joining MassMutual, Ms. Halloran worked in various marketing leadership positions in financial services and large scale advertising agencies. She spent over 10 years in various roles at Fidelity Investments managing their internal marketing agency teams as well as driving Brand, Advertising, and Integrated digital campaigns. Ms. Halloran also is founding partner of Mobiquity Inc, where she served as both Head of Strategy and CMO and it was during her tenure here that she was nominated one of the Top 20 Growth CMOs in Greater Boston. Prior to Fidelity she was a VP of Corporate Communications at Putnam Investments and served various account management roles at Hill Holliday and Digitas. Ms. Halloran holds a BA in both Economics and Political Science from Boston College and an MBA in Marketing and Entrepreneurship from Babson College.