Members Only: Melissa Lowry, Chief Marketing Officer, Zelle

Melissa Lowry leads marketing and brand strategy for Zelle®, a person-to-person (P2P) payment solution offered by Early Warning. Currently, she is leading the national advertising campaign for Zelle called “Everyday Better”—which helps to illustrate the everyday use cases of Zelle as a fast, safe, and easy way to send money from your banking app. Throughout the past couple of years, she has played an instrumental role in the company’s launch of Zelle, leading the marketing strategy and execution with banks and consumers. Lowry is a frequent contributor on topics ranging from payments and marketing and has been quoted in publications including American Banker, The Atlantic, Mashable and San Francisco Chronicle. Lowry joined Early Warning in 2016 following the company’s acquisition of San Francisco-based clearXchange, where she served as Head of Product & Marketing helping to grow the consumer base by over 200% year-over-year to more than 25 million registered users. In addition, she has held senior leadership positions in payments and innovation at Wells Fargo and started off her career as an investment banking analyst at Lehman Brothers. Lowry is the co-inventor on five mobile wallet patents. She holds a bachelor’s degree in Business Administration from Idaho State University and an M.B.A. from Stanford University.