The FCS closed out the sixth season of our Members Only Virtual Event Series (MOVES) on August 17 with Megan Goett, SVP, Chief Marketing Officer of Cboe Global Markets, in conversation with Katie Weber, SVP, Commercial Strategy, Head of Financial Services at The Wall Street Journal | Barron’s Group and a member of the FCS Board Executive Committee.
Over the course of the 30-minute conversation, Megan shared insights from her path to the CMO role and discussed how she has worked to strengthen marketing’s voice within Cboe, sharpening the organization’s audience focus, and encouraging her team to push creatively within a highly regulated category. The discussion also explored the thinking behind Cboe’s award-winning “Life Is Better With Options” campaign, which earned both the Judges’ Choice Award and Best in Show – Consumer honors at this year’s FCS Portfolio Awards. Megan explained how the campaign was designed to help Cboe stand apart in a category often defined by what she described as a “sea of sameness.”
Megan and Katie also turned to some of the most immediate challenges facing financial marketers today, including AI-driven discovery, the growing importance of authoritative content, the evolving roles of SEO, AEO, and GEO, and the value of trusted media partnerships.
Other topics included Cboe’s new multi-year partnership with CNBC, how Megan thinks about measuring brand impact, and why she believes successful marketing transformation ultimately depends as much on people and culture as it does on strategy and technology.
In gratitude for Megan’s participation, the FCS is donating $1,000 to Beads of Courage, the children’s charity she selected. Megan also shared the personal connection that made the organization especially meaningful to her.
FCS members can watch the full conversation on demand and hear Megan’s complete perspective on brand building, creativity, AI, partnerships, and marketing leadership.
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The FCS will close out the sixth amazing season of our ever-popular Members Only Virtual Event Series with a conversation featuring one of the year’s big award winners. Join us on Monday, August 17, when Megan Goett, SVP, Chief Marketing Officer of Cboe Global Markets will be our featured guest speaker. Megan will be interviewed by Katie Weber, SVP, Commercial Strategy, Head of Financial Services, at the Wall Street Journal | Barron’s Group. Katie also serves on the Executive Committee of the FCS Board of Directors.
Megan made her FCS stage debut this past January at the Race for Kids Marketing Summit in Stowe, Vermont. Her next appearance was onstage at the Ziegfeld Ballroom during May’s Portfolio Gala, where she not only served as one of the executive award presenters, but she also picked up the Judges’ Choice Award for Cboe’s “Life is Better With Options” Integrated Marketing Campaign.
In gratitude to Megan for her MOVES interview, the FCS will donate $1,000 to a children’s charity of her choice: Beads of Courage, whose flagship program is a resilience-based intervention designed to support and strengthen children and teens coping with serious illness and their families.
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Megan Goett is Senior Vice President, Chief Marketing Officer at Cboe Global Markets, Inc. (Cboe). In this role, Goett leads all aspects of the company’s global marketing strategy — including brand, digital, content, communications and go-to-market execution. With more than two decades of experience at the intersection of financial services, consulting, and marketing, she brings […]
Megan Goett is Senior Vice President, Chief Marketing Officer at Cboe Global Markets, Inc. (Cboe). In this role, Goett leads all aspects of the company’s global marketing strategy — including brand, digital, content, communications and go-to-market execution. With more than two decades of experience at the intersection of financial services, consulting, and marketing, she brings a strategic, customer-focused approach to building brands and engaging diverse global audiences.
Goett began her career in financial services consulting, where she developed a strong foundation in business strategy and client advisory. She also gained experience in the retail sector, which informs her holistic view of consumer behavior and brand development. Her path into marketing included time at a global advertising agency, followed by senior roles at Citigroup, J.P. Morgan Asset Management and Morgan Stanley. There, she led global digital and direct-to-consumer initiatives and helped evolve the customer experience during periods of rapid transformation.
Her work consistently focuses on modernizing marketing organizations to be more data-driven, digital-first and aligned with evolving expectations around privacy, personalization, and regulatory compliance. At Cboe, she is responsible for how the exchange engages with institutional and retail audiences alike — prioritizing education, transparency, and accessibility in financial markets.
She holds a Master’s degree in marketing from New York University.
Interviewer
Katie Weber
SVP, Head of Financial Services
Katie Weber is SVP, Commercial Strategy and Head of Financial Services at The Wall Street Journal | Barron’s Group, which she joined in 2021.
