For our November Members Only Virtual Event, the FCS is proud to welcome back to our virtual stage John Brockelman, Chief Marketing Officer, State Street Investment Management. Join us on Monday, November 17, beginning at 12 noon ET, when John — who won the FCS Financial Marketer of the Year in 2020 — will be interviewed by FCS Board Director Rob Pfeiffer of FOX Business.
John recently oversaw the rebranding of State Street Global Advisors into State Street Investment Management. He noted, “This name change clarifies who we are and what we do for investors.” The new brand also aligns the investment management business’ visual identity more closely to the parent brand, State Street, creating a better One State Street experience for the firm’s shared clients. The new name and visual identity builds on the brand’s positioning which John launched last fall with the “getting there starts here” campaign. John explained that the messaging “focuses on how we partner with investors to help them get where they want to go.”
During our MOVES event, John will share some new campaign content and creative that is further in line with the re-branding of State Street Investment Management.
In gratitude to John, the FCS will donate $1,000 to the children’s charity of his choice: the Boys and Girls Club of Lawrence, whose mission is to enable all young people of Greater Lawrence, Massachusetts, especially those in most need, to reach their full potential as productive, caring, responsible citizens.
The FREE REGISTRATION link on this page is visible to members only. You must have a current active membership to access this live event or the video replay.
Not yet a member? Join us today. Read about membership benefits and pricing tiers (individual, group, and corporate) here: MEMBERSHIP
For event sponsorship opportunities, please contact FCS CEO Kevin Windorf, [email protected].
