span>Kevin Windorf

  • Brand Equity and Reputation: One Mission, One Leader

    by Kevin Windorf, CEO, FCS; CMO, 2112 Communications In today’s hyper-transparent world, corporate reputation and brand equity are parallel tracks that are quickly converging. Brand equity is the value consumers place on your product or service based on their experiences and perceptions. Corporate reputation is how the broader public—customers, investors, employees, regulators—perceives your company as…

    New York

  • In Financial Marketing, Bold Brands Build Trust

    by Kevin Windorf, CEO, FCS; CMO, 2112 Communications Trust has always been the currency of financial services. But in today’s hyper-fragmented, high-stakes environment, trust isn’t won by staying silent or safe, it’s earned through clear, consistent, and compelling brand behavior. That means it’s time for financial marketers to stop whispering and start speaking up with…

    New York

  • New Appointments for FCS WEST

    The FCS has today announced the appointments of Courtney Phillips (The Daily Upside) as President of FCS WEST, and of Joanna Harrison (Harrison Strategic Narratives) as Vice President of FCS WEST. Court and Joanna just led our newly established FCS WEST Steering Committee on the June 4th production of a sold-out Education Summit in San…

    Los Angeles; San Francisco

  • Social for Financial: Less Noise, More Nuance

    by Kevin Windorf, CEO, FCS; CMO, 2112 Communications In a crowded digital landscape, financial marketers aren’t struggling to be seen — they’re struggling to be remembered. Social media, once a scrappy experiment for most firms, is now an essential channel. But the rules have changed, and success today demands more than activity. It requires clarity,…

    New York

  • How the Right Agency Partnership Accelerates Growth

    by Kevin Windorf, CEO, FCS; CMO, 2112 Communications In today’s high-stakes marketing landscape, the expectations placed on Chief Marketing Officers have never been greater, or more complex. CMOs are tasked with driving growth, optimizing spend, navigating an ever-evolving tech stack, and aligning cross-functional teams. For financial marketers in particular, the challenge is amplified by compliance…

    New York

  • FCS Portfolio Awards Honor Best in Financial Marketing and Communications for 2024

    Trust & Will scores top prize for “Make It Count” TV Campaign Bank of America dominates the competition with 3 Best in Show Awards for work on its 2024 Boston Marathon Sponsorship American Express, Invesco QQQ, and PNC Bank each take home a Best in Show NEW YORK (May 2, 2025) – Last night, an…

    New York

  • The Last Mile: Measuring Impact When Marketing Through Intermediaries

    by Kevin Windorf, CEO, FCS; CMO, 2112 Communications For asset managers who distribute exclusively through intermediaries (advisors, RIAs, broker-dealers), the disconnect between marketing and measurable sales impact is a persistent challenge. Without direct access to the end investor, marketers struggle to quantify the effectiveness of their advertising and content efforts. But that doesn’t mean measurement…

    New York

  • Turning Employees into Brand Ambassadors

    by Kevin Windorf, CEO, FCS; CMO, 2112 Communications Financial services is driven by trust and your brand is only as strong as the people behind it. While marketers focus on media plans, messaging frameworks, and digital strategies, one of the most credible and underutilized brand channels is already on the payroll: your employees. When financial…

    New York

  • Rethinking Your Content Strategy for 2025

    by Kevin Windorf, CEO, FCS; CMO, 2112 Communications Content strategy in financial services has hit a wall. We’ve outgrown the era of pushing out endless assets with vague goals. In 2025, content is no longer a “nice-to-have” — it’s an imperative. Content is how you connect brand, performance, and trust. And that connection needs to…

    New York

  • Insights from the FCS RFK Marketing Summit 2025

    by Kevin Windorf, CEO, FCS; CMO, 2112 Communications Over three days in the picturesque setting of Stowe, Vermont, financial marketing, media, and communications professionals gathered at the 25th Annual FCS RFK Marketing Summit to exchange ideas, share strategies, and set the course for financial marketing in 2025. Alongside the FCS Portfolio Gala, the Summit is…

    Stowe, Vermont

  • FCS RFK Marketing Summit 2025 Photo Galleries

    We invite you to relive the moments that made this year’s RFK Summit unforgettable. With over 500 photos capturing the energy, connections, and highlights, these galleries allow you to relive the memories and imagine the stories behind every snapshot. The galleries cover the Summit’s three days of Fireside Forums, the Sunday Welcome Reception, the Monday…

    Stowe, Vermont

  • Enrollment Period Extended for Members-Only Mentoring Program 2025

    With over 35 members already signing up for this year’s program, the FCS has decided to extend the enrollment period for our Members-Only Mentoring program. The new deadline is Friday, January 17th. Our sixth year of this successful initiative is shaping up to be a record-setter!  Our program matches mentees and mentors based on their…

    National

  • FCS Opens Enrollment for Members-Only Mentoring Program 2025

    The FCS is proud to announce the launch of our Members-Only Mentoring program for 2025. This will be our sixth year running this successful initiative.  Our program matches mentees and mentors based on their career goals and mentor experience and interests. Applications for both roles are open now and will close on January 17th (no exceptions).…

    National

  • Travelers and Lisa Caputo Named FCS Financial Marketer of the Year for 2024

    The FCS announced last night that Travelers and Lisa Caputo, EVP & Chief Marketing, Communications and Customer Experience Officer, have been named the 2024 FCS Financial Marketer of the Year. The award was presented during an award ceremony at the New York Yacht during a sold-out gala dinner. A panel of 13 senior marketing executives…

  • Inaugural FCS Marketing Partnership Award honors iShares by BlackRock, Edelman and Lil Sweet Treat

    For the first-ever FCS Marketing Partnership Award, iShares by BlackRock has been named the winner, along with its agency Edelman and a viral candy shop in New York City named Lil Sweet Treat. This award celebrates the exceptional achievement of a marketing partnership that exemplifies innovation, strategic alignment, and outstanding results. The FCS recognized iShares’…

  • Inaugural FCS Brand Reputation Award honors Jaime Mann & AllianceBernstein

    Jaime Mann, VP/MD, Head Of Creative Services & Global Brand Management for AllianceBernstein (AB), has been named the winner of the FCS Brand Reputation Award for 2024. This is the inaugural year for this award, which celebrates a financial company whose marketing executive has excelled in building a positive, cohesive image for their brand, while…

    National

  • 9th Annual FCS Leadership Award honors Jennifer Grazel, RBC Capital Markets

    Jennifer Grazel, Global Chief Marketing Officer for RBC Capital Markets, has been selected as the recipient of the FCS Leadership Award for 2024. The trophy will be presented to Jennifer at the prestigious 25th Anniversary FCS RFK Marketing Summit, held at the Lodge at Spruce Peak, Stowe, Vermont, from January 5-8, 2025. “The FCS is…

    National

  • Invesco, TIAA, Travelers Named to Shortlist for the 2024 FCS Financial Marketer of the Year

    On October 30, 2024, the FCS announced the shortlist of finalists for the 2024 FCS Financial Marketer of the Year Award (FMY). Listed alphabetically by company, they are: The FMY Award recognizes innovation, creativity and impact in the financial services marketplace, and rewards the brand and the marketing leader responsible. Trophies for the winner and…

    National

  • FCS Launches Prestigious New Awards to Celebrate Excellence in Financial Marketing

    Winners to be celebrated at 25th Anniversary FCS RFK Marketing Summit The FCS is proud to announce the launch of two new awards that will spotlight brand engagement, advocacy, and collaboration in the financial services industry. Nominations are now open for the FCS Brand Reputation Award and FCS Marketing Partnership Award, offering a unique opportunity…

    National

  • Call for Nominations: FCS Financial Marketer of the Year Award

    The FCS has today opened the call for nominations for the 19th Annual FCS Financial Marketer of the Year (FMY) Award. This prestigious Award recognizes innovation, creativity and impact in the financial services / fintech marketplace, and rewards the marketer and the marketing leader responsible. The 2024 Award will celebrate a strong marketer and its…

    National