span>Kevin Windorf
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Fuller and Schmidt to Helm FCS Boston
The Financial Communications Society is pleased to announce new leadership for FCS Boston, with Casey Fuller named Chapter President and Rebecca Schmidt named Chapter Vice President. Casey is Senior Director, Brand Partnerships — Finance at People Inc., formerly Dotdash Meredith, where she works with financial services partners across the company’s portfolio of media brands. Casey…
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FCS Portfolio Awards Honor Best in Financial Marketing and Communications for 2025
Cboe Global Markets scores top prize for “Life is Better With Options” Integrated Marketing Campaign along with Best in Show Consumer Bank of America dominates the competition with 27 trophies including Best in Show Corporate Image Nuveen, Esquire Bank, and UNFCU also nab Best in Show trophies NEW YORK (May 8, 2026) – Last night,…
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ICEBERG AHEAD
by Kevin Windorf, CEO, FCS; CMO, 2112 Communications Markets have a way of looking calm right up until they’re not. Today’s headlines are a reminder of that illusion. Geopolitics and military actions breed uncertainty. Tariff-driven trade policy continues to whipsaw. The joyride of crypto has gone off the rails — again. And the AI narrative,…
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How Gen Z Redefines Trust and Brand in Financial Services and Fintech
by Kevin Windorf, CEO, FCS; CMO, 2112 Communications For years, financial services marketers have treated Gen Z as a single audience: younger, digital-first, values-driven. That framing is convenient. It is also increasingly wrong. What Gen Z is really doing to financial services marketing is more disruptive — and more useful. This generation is fragmenting the…
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Creative Excellence in an Age of Readiness
On behalf of the FCS, my thanks to O’Dwyer’s for the opportunity to share my perspective on the importance of creative excellence during a time where financial marketing and communications is rapidly shifting. In my article, “Creative Excellence in an Age of Readiness,” I write that for years our industry measured excellence by how clearly we…
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FCS Race for Kids Marketing Summit 2026 Photo Galleries
Explore the photo galleries from this year’s epic “Summit in the Snow.” Our thanks to Doug Goodman, our longtime photography partner.
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Enrollment EXTENDED for Members-Only Mentoring Program 2026
With over 60 members already enrolled in our Members-Only Mentoring Program for 2026, the FCS has extended the enrollment period until Friday, January 9. Our program matches mentees and mentors based on their career goals, experience, and interests. Applications for both roles are open now and will now close on January 9. Mentoring will begin…
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Financial Marketing in 2026: Trust Is the Constant, Precision Is the Shift
by Kevin Windorf, CEO, FCS; CMO, 2112 Communications For financial marketers, 2026 will not be about chasing the next shiny channel. Trust will remain the non-negotiable foundation of the customer relationship. What will change is how that trust is earned, signaled, and reinforced across a more fragmented, data-sensitive media environment. Recent research from AdRoll and…
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Enrollment OPENS for Members-Only Mentoring Program 2026
The FCS is proud to announce the launch of the seventh season of our successful Members-Only Mentoring Program for 2026. Our program matches mentees and mentors based on their career goals, experience, and interests. Applications for both roles are open now and will close on December 31 (no exceptions). Mentoring will begin in January, kicking…
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Nuveen and Tara Giuliano Named FCS Financial Marketer of the Year for 2025
The Financial Communications Society (FCS) announced last night that Nuveen and Tara Giuliano, Chief Marketing Officer, have been named the 2025 FCS Financial Marketer of the Year. The award was presented during an award ceremony at the New York Yacht Club during a sold-out gala dinner. A panel of 17 senior marketing executives reviewed this…
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10th Annual FCS Leadership Award honors Jennie Platt, TD Bank
Jennie Platt, Chief Marketing Officer for TD Bank U.S., has been selected as the recipient of the FCS Leadership Award for 2025. The trophy will be presented to Jennie at the 26th Annual FCS Race for Kids Marketing Summit, held at The Lodge at Spruce Peak, Stowe, Vermont, from January 11-14, 2026. “The FCS is…
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Double Win for Tara Giuliano as Nuveen Earns FCS Brand Reputation and Marketing Partnership Awards 2025
The FCS is proud to announce that Tara Giuliano, Chief Marketing Officer of Nuveen, has been selected as the recipient of two FCS Awards for 2025: the FCS Brand Reputation Award and the FCS Marketing Partnership Award, the latter shared with agency partners Ptarmigan Media and Forsman & Bodenfors. These honors recognize Tara’s significant leadership…
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Future Standard, Nuveen, Prudential Named to Shortlist for the 2025 FCS Financial Marketer of the Year
On November 3, 2025, the FCS announced the shortlist of finalists for the 2025 FCS Financial Marketer of the Year Award (FMY). Listed alphabetically by company, they are: The FMY Award recognizes innovation, creativity and impact in the financial services marketplace, and rewards the brand and the marketing leader responsible. Trophies for the winner and…
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Brand Reputation in the Age of AI
Why the Brand Halo Matters by Kevin Windorf, CEO, FCS; CMO, 2112 Communications In financial services, brand reputation has always been a fragile asset. Something you’ve built, cultivated, and invested in over decades can be vulnerable to rapid and sometimes immediate erosion. Today, as AI reshapes how people discover, evaluate, and engage with brands, protecting…
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Call for award nominations: Leadership, Reputation, Marketing Partnership
Winners to be celebrated at FCS RFK Marketing Summit in Stowe, VT Nominations are now open for the FCS Leadership Award, the FCS Brand Reputation Award, and the FCS Marketing Partnership Award. These awards offer a unique opportunity for senior marketing executives, their brands, and their dynamic partnerships to be recognized on a national stage.…
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New FCS Board Directors Announced FOR 2025-2026
The FCS has announced the addition of three new Board Directors. We are proud to welcome Kimberly Boone of Ptarmigan Media, Pasy Govindarajan of Citi, and Josh Rucci of Getty Images to the Board. The full FCS leadership team can be seen here. We’d also like to thank three Directors who have stepped down from…
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In A Regulated, Automated World, Human Marketing Wins
by Kevin Windorf, CEO, FCS; CMO, 2112 Communications Artificial intelligence is transforming marketing. Content is faster, cheaper, and endless. But for financial marketers, the challenge has not changed. It’s still about trust. Clients aren’t craving more perfectly targeted product pages or algorithmically ranked articles. They want clarity in the products we offer. They want confidence…
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Closing the Brand-Distribution Gap in Wealth Marketing
How to ensure your best messaging reaches the field by Kevin Windorf, CEO, FCS; CMO, 2112 Communications In asset management, a strong brand is essential—but if your messaging doesn’t reach the advisors who sell your products, your brand’s value gets lost where it matters most. This is the brand-distribution gap, and it’s one of the…
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Pitching Your Own C-Suite
How To Tell the Story Behind Your Marketing Data by Kevin Windorf, CEO, FCS; CMO, 2112 Communications In financial marketing, data is our default language. Site traffic, qualified leads, AUM lift, pipeline volume — these are the metrics we live by. But numbers alone rarely inspire. They inform, but they don’t persuade. And they often…
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Marketing in a Zero-Click World
Is AI eating your traffic? by Kevin Windorf, CEO, FCS; CMO, 2112 Communications The value of traditional SEO is shifting – and fast. As AI-powered search tools and Google’s zero-click results become the norm, the playbook for driving organic traffic is being rewritten. For financial marketers and media pros, this is a fundamental challenge to…