15th Anniversary FCS Financial Marketer of the Year Virtual Awards Ceremony

As Chief Marketing Officer, Andrea Zaretsky is responsible for defining and driving E*TRADE’s brand and marketing efforts across all retail channels. Andrea has an extensive background developing innovative business strategies to drive customer acquisition, loyalty, and engagement at iconic brands in both the Financial Services and Retail industries. She most recently served as Senior Vice President of Marketing at SEPHORA, where she led key Client Engagement functions including CRM, Loyalty, Insights and Analytics, and developed and launched the company’s first credit card portfolio. Prior to this role, she served as Senior Vice President of Marketing at Toys ‘R Us. She began her career at American Express, rising through the ranks to serve as the Vice President and Head of U.S. Customer Marketing, where she led acquisition, engagement, innovation and investment optimization. Andrea also held leadership positions at American Express in Partnerships, Rewards and Product Management. Ms. Zaretsky earned her BA from Tufts University and her MBA from Columbia Business School. She serves on the board of MarketingEDGE and on the Advisory Board of CommerceNext.

Dave Williams started his career at Young & Rubicam NY working on a variety of consumer brands, including AT&T, Colgate-Palmolive and Campbell’s Soup. He’s been part of the Marketing team at New York Life for over 8 years, where he leads brand advertising, sponsorships and creative services. He has been enjoying his lockdown in Connecticut with his wife and 3 young children.

John leads State Street Global Advisors’ brand, advertising, communications, social media and creative services teams. He led the successful Fearless Girl campaign winning 18 Cannes Lions, a record 5 Grand Clios and the Effie’s most effective brand and marketer of the year awards.  Prior to joining State Street in 2015, he held a number of communications and marketing roles at Fidelity Investments including leading executive, internal and corporate marketing communications teams. He currently serves on the Board of Directors at the Lawrence Boys & Girls Club, and earlier in his career served as a senior advisor to former Massachusetts' governors William F. Weld and Paul Cellucci.