Events
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Peter Eliopoulos, CMO, M&T Bank and Wilmington Trust at FCS New York CMO Luncheon Series
The CMO luncheon series hosted by FCS New York continues with Peter Eliopoulos, Chief Marketing Officer for M&T Bank and Wilmington Trust. Peter's presentation will focus on "One company. One culture. Two brands." M&T Bank Corporation is a regional financial services company with more than $120 billion in assets. M&T Bank provides banking, insurance, investments,…
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“Impact Marketing for Impact Investing”
FCS Chicago will stage a luncheon panel on "Impact Marketing for Impact Investing: How Financial Communicators Are Explaining the Value of Socially Responsible Investing." Join us on Tuesday, June 19 at the Union League Club of Chicago, as our panel of marketing, sales and investing executives discuss the rise of impacting investing — and the challenges…
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“Marketing Financial Services to Women”
The FCS is expanding to Milwaukee with our inaugural event set for April 23. We're staging a breakfast on "Marketing Financial Services to Women" – one of the most popular topics we've covered in New York and Chicago, and will cover in Charlotte in June. Our Milwaukee panel of experts will lead the conversation around…
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“Performance, Trust & Best Interests: Marketing to Financial Advisors”
FCS New York will stage a panel discussion at our April luncheon focused on Marketing to Financial Advisors. The event's program will open with a presentation by FUSE Research Network. Two years ago, FCS Boston addressed this topic, with FUSE Research again leading the charge. The result was a compelling and memorable conversation about the…
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CMO Spotlight: Brighthouse Financial’s Matthew Quale, at FCS Chicago luncheon
FCS Chicago welcomes Brighthouse Financial's CMO Matthew Quale as our spotlight guest speaker at our luncheon on May 1. Matt will discuss the marketing strategy behind the launch of Brighthouse as it spun out of MetLife last year. Prior to the spin-off of Brighthouse, a Fortune 300 financial services company, Matt was head of U.S.…
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Artificial Intelligence in People-Centric Financial Marketing
THIS EVENT IS SOLD OUT. FCS Boston tackles A.I. over a luncheon panel discussion when our experts will talk about the strategies being employed by financial marketers, as industry leaders look to balance the advances of technology with the advantages of the human touch. Artificial Intelligence (A.I.) is still in its infancy but the potential…
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Ben Jankowski, SVP, Global Media, Mastercard at FCS NY Luncheon Series
THIS EVENT IS SOLD OUT. FCS New York is proud to welcome to our monthly luncheon series Ben Jankowski, Senior Vice President, Global Media of Mastercard. After 25+ years on the agency side, Ben joined Mastercard in 2010 to head up its Global Media business. Join us for an engaging and informative presentation as Ben shares with us…
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Culture-Driven Marketing Trends in 2018
FCS San Francisco will stage a breakfast panel discussion around the rise of culture-driven marketing. As we've seen an increase in the editorial focus on corporate culture, financial brands are carefully activating communications strategies to better tell their stories both internally and externally. A marketing consideration has evolved around how to conduct business that does…
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“Digital Advertising Delivered: Transactional, Transparent, Transformative”
In our first Education Summit of 2018, the FCS will focus on the upheaval in Digital Advertising. As the supply chain has been disrupted — by the transformative power of technology and by its abuse, marketers must embrace a new vigilance in managing their digital advertising spend. Metrics are being re-evaluated, partner relationships are being…
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“Disruptive ETFs Demand Differentiated Marketing”
FCS Chicago takes a look at the splash ETFs are making in the marketplace — and what that means for marketers. With inflows at record levels and still on the rise, ETFs are here to stay. With new ETFs being launched every day, financial brands need to be cutting-edge with their marketing strategies in order…
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SOLD OUT “Women: Investors, Savers, Consumers, Coveted Relationships”
THIS EVENT IS SOLD OUT For the past two years ago, the FCS hosted successful luncheons in New York and Chicago featuring panel discussions around the theme “Marketing Financial Services to Women.” Our goal is to continue to evolve that theme with stories of how brands are responding to the growing purchase-power of women,…
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“The Future of Finance”
FCS SF will stage a breakfast panel discussion on crypto-currencies and other emerging trends in finance, primarily driven by technology. We'll look at how traditional financial institutions are adapting to these trends — or whether they're ignoring them. We'll gauge the impact of these business strategies on the supporting marketing strategies. Our panel of experts…
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“Identifying the Financial Audience by Mindset”
FCS SF begins is 2018 breakfast series with a discussion on "Identifying the Financial Audience by Mindset." Our panel of marketing experts will delve into various questions around the importance of segmentation in today's data-driven marketplace: How do you segment your audience for financial services? How do you balance or integrate psychographics and demographics? How…