Events
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“Performance, Trust & Best Interests: Marketing to Financial Advisors”
FCS New York will stage a panel discussion at our April luncheon focused on Marketing to Financial Advisors. The event's program will open with a presentation by FUSE Research Network. Two years ago, FCS Boston addressed this topic, with FUSE Research again leading the charge. The result was a compelling and memorable conversation about the…
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CMO Spotlight: Brighthouse Financial’s Matthew Quale, at FCS Chicago luncheon
FCS Chicago welcomes Brighthouse Financial's CMO Matthew Quale as our spotlight guest speaker at our luncheon on May 1. Matt will discuss the marketing strategy behind the launch of Brighthouse as it spun out of MetLife last year. Prior to the spin-off of Brighthouse, a Fortune 300 financial services company, Matt was head of U.S.…
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Artificial Intelligence in People-Centric Financial Marketing
THIS EVENT IS SOLD OUT. FCS Boston tackles A.I. over a luncheon panel discussion when our experts will talk about the strategies being employed by financial marketers, as industry leaders look to balance the advances of technology with the advantages of the human touch. Artificial Intelligence (A.I.) is still in its infancy but the potential…
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Ben Jankowski, SVP, Global Media, Mastercard at FCS NY Luncheon Series
THIS EVENT IS SOLD OUT. FCS New York is proud to welcome to our monthly luncheon series Ben Jankowski, Senior Vice President, Global Media of Mastercard. After 25+ years on the agency side, Ben joined Mastercard in 2010 to head up its Global Media business. Join us for an engaging and informative presentation as Ben shares with us…
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Culture-Driven Marketing Trends in 2018
FCS San Francisco will stage a breakfast panel discussion around the rise of culture-driven marketing. As we've seen an increase in the editorial focus on corporate culture, financial brands are carefully activating communications strategies to better tell their stories both internally and externally. A marketing consideration has evolved around how to conduct business that does…
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“Digital Advertising Delivered: Transactional, Transparent, Transformative”
In our first Education Summit of 2018, the FCS will focus on the upheaval in Digital Advertising. As the supply chain has been disrupted — by the transformative power of technology and by its abuse, marketers must embrace a new vigilance in managing their digital advertising spend. Metrics are being re-evaluated, partner relationships are being…
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“Disruptive ETFs Demand Differentiated Marketing”
FCS Chicago takes a look at the splash ETFs are making in the marketplace — and what that means for marketers. With inflows at record levels and still on the rise, ETFs are here to stay. With new ETFs being launched every day, financial brands need to be cutting-edge with their marketing strategies in order…
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SOLD OUT “Women: Investors, Savers, Consumers, Coveted Relationships”
THIS EVENT IS SOLD OUT For the past two years ago, the FCS hosted successful luncheons in New York and Chicago featuring panel discussions around the theme “Marketing Financial Services to Women.” Our goal is to continue to evolve that theme with stories of how brands are responding to the growing purchase-power of women,…
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“The Future of Finance”
FCS SF will stage a breakfast panel discussion on crypto-currencies and other emerging trends in finance, primarily driven by technology. We'll look at how traditional financial institutions are adapting to these trends — or whether they're ignoring them. We'll gauge the impact of these business strategies on the supporting marketing strategies. Our panel of experts…
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“Identifying the Financial Audience by Mindset”
FCS SF begins is 2018 breakfast series with a discussion on "Identifying the Financial Audience by Mindset." Our panel of marketing experts will delve into various questions around the importance of segmentation in today's data-driven marketplace: How do you segment your audience for financial services? How do you balance or integrate psychographics and demographics? How…
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“Mission Critical: Creativity in Corp Comms”
FCS New York welcomes MerchantCantos as an exclusive programming partner for a breakfast event focused on the changing face of Corporate Communications. The panel is entitled "Mission Critical: Creativity in Corp Comms" in recognition that creativity and communications are not mutually exclusive. The panel, to be moderated by MerchantCantos Chairman Matt Shepherd-Smith, will feature corpcomms…
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SOLD OUT: 24th Annual FCS Portfolio Awards Gala
THIS EVENT IS SOLD OUT. The 24th Annual FCS Portfolio Awards Gala Dinner & After Party will be held at the recently renovated Ziegfeld Ballroom in New York City. Our legendary event meets a famed landmark. To learn more about the Awards and the Gala, please visit our dedicated Portfolio Awards page. FINALISTS should contact…
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“Measuring the Mobile-First Mindset”
FCS New York opens 2018 with a research-driven breakfast discussion on "Measuring the Mobile-First Mindset." The event's Presenting Sponsor Flipboard has partnered with Kantar Millward Brown to study the unique mindset across the leading mobile-first platforms and will share the results of this landmark study. The presentation by Kantar Millward Brown will be followed by…
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“Branded Content: Mastering Storytelling, Distribution & Measurement”
FCS Charlotte opens its 2018 luncheon series with a focus on Branded Content. Our panel of experts will delve into the integrated roles of "Storytelling, Distribution, and Measurement." Join us for a compelling opportunity to learn from senior marketers at leading financial brands during a wonderful luncheon at the sleek Foundation for the Carolinas. The…
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19th Annual FCS Race for Kids Marketing Summit & Charity Fundraiser
REGISTER TODAY at www.fcsraceforkids.org. (Sponsors should contact [email protected] for special instructions for registering your guests.) The highlight of our 19th Annual FCS Race for Kids (RFK) event will be the three days of Fireside Forums, featuring presenters and panel discussions on the topic of "Brands for Impact." Following on the conversation started last March at…