Events
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“The Power of Culture in Financial Branding”
The FCS Fall Education Summit will feature several keynote speakers and panels addressing "The Power of Culture in Financial Branding." The half-day event will showcase senior marketers discussing how their companies are achieving success by focusing on the intersection of brand and culture. Join us to learn how a vibrant and positive corporate culture, paired…
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Stephen Tisdalle, CMO, SSGA at FCS CMO Luncheon Series
The Fearless Girl statue that became an overnight social media sensation represents a landmark in the power of smart financial marketing. Stephen Tisdalle, Chief Marketing Officer, State Street Global Advisors, will join us for a luncheon presentation to discuss the creative strategy that brought the statue to life for his firm — and helped to…
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“Programmatic in a Creative World”
FCS San Francisco's breakfast panel will take a fresh look at programmatic advertising as the field continues to flourish and evolve. The emergence of programmatic has caused the complete rethinking of marketing organizations amid a flurry of new vendors, operating models and platforms. Marketers must now consider the right balance between creative partnerships and programmatic…
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“Put Me In, Coach! Financial Branding in Sports”
The FCS is proud to continue our annual tradition of staging a New York event for financial marketers to learn about sports marketing strategies. Our panel discussion will feature: Michael Robichaud, SVP of Global Sponsorships, Mastercard Tad Ehrbar, SVP, Advertising, Media & Global Entertainment, Citi Michelle Doti Taylor, Head of Global Sports Sponsorships, Tata Consultancy…
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“Humanizing Financial Services”
Despite our reliance on technology, financial services is still a human capital business. How does a brand stay human amid consumer's demand for ease, convenience and safety? Financial services companies face immense challenges in establishing trust, differentiating their offerings, and creating a memorable, distinct brand in the marketplace. More and more financial services players are…
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“Influencer Marketing and Financial Services”
Influencer Marketing is growing dramatically with 94% of Marketers believing the tactic to be effective. Even though many may say determining ROI is a challenge, one study found Influencer Marketing can generate up to a 550% return for each dollar spent. Sounds great, right? But what exactly is Influencer Marketing? How do we identify the right…
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“Kill Marketing to Save It: New Content-Driven Strategies for Financial Services Companies”
"Kill Marketing" is the provocative keynote message to be presented by Robert Rose, renowned author and Chief Strategy Officer of The Content Marketing Institute. Robert argues that it’s not products and services that keep today’s customers coming back – it’s experiences. Financial services companies need to implement new content-driven marketing strategies that create brand experiences,…
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“The State of Custom Content” SOLD OUT
THIS EVENT IS SOLD OUT. Thank you Chicago! FCS Chicago will host a luncheon on the impactful burgeoning of custom content in the field of financial marketing. The “mainstreaming” of sponsored content, once seen as an alternative to traditional marketing techniques, has made it more difficult than ever for financial players to stand out from…
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Patrick McLean, CMO, TD Bank, at FCS CMO Luncheon Series
Our monthly speaker series at the New York Yacht Club continues with Patrick McLean, EVP, Chief Marketing Officer of TD Bank, America's Most Convenient Bank. Pat was promoted to the CMO role one year after joining the Bank as SVP, Head of Brand & Product Marketing. TD Bank scored two Silver trophies at this year's…
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Luncheon with UBS — multiple Portfolio Award-winner
We're delighted to welcome the marketing/creative team from UBS Wealth Management and their client-partner to discuss the strategies behind their Portfolio Award-winning work… and what's in store for 2017. This unique presentation will delve into the internal workings of how Marketing partners with a Business Line to develop and execute smart, creative and effective campaigns…
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“Artificial Reality: Standard Marketing Plans Do Not Apply”
Join us for a unique experience as Nancy Brennan explains how Bank of America Merrill Lynch used virtual reality to bring to life how “artificial reality” will transform business and have an impact on every industry. Nancy, the brand's Global Head of Marketing, will discuss how it signals an important game changer in the marketing…