Events
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“Seeking Transparency in the Digital World”
FCS Charlotte evokes the most topical if not critical of issues — "Transparency" — in its final event of 2017, in a return engagement at the Foundation For The Carolinas. Join us for a compelling luncheon discussion featuring a panel of marketing experts and a keynote from a start-up founder who will deliver an entirely…
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“Measuring & Evaluating Content Marketing Campaigns”
FCS San Francisco continues its breakfast series, focused on Content Marketing. In November, our panel will discuss Measurement and Evaluation. We see that in 2017, data has become key to the success of Content Marketing efforts, but what data matters? Join us in a conversation with content marketing experts from Wells Fargo, Knotch and Resolution…
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Jeremy Skule, Chief Marketing Officer, Nasdaq at FCS CMO Luncheon Series
Jeremy Skule, Chief Marketing Officer for Nasdaq, returns to the FCS New York stage for the first time since October of 2014. Much has changed in capital markets since then — including significant growth and transformation for Nasdaq itself. Join us for lunch with the CMO who knows every CMO listed on Nasdaq! (Just think…
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Andrea (Riley) Brimmer, Chief Marketing & Public Relations Officer, Ally Financial at FCS CMO Luncheon Series
Andrea (Riley) Brimmer, Chief Marketing and Public Relations Officer for Ally Financial, makes a triumphant return to the FCS New York stage, two years after her inaugural presentation… and one month after being honored as the 2017 FCS Financial Marketer of the Year! Andrea has helped us launch FCS chapters in Charlotte (2015) and Philadelphia…
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Jill Kremins, CMO, BNY Mellon Wealth Management at FCS CMO Luncheon Series
Jill Kremins, Chief Marketing Officer, BNY Mellon Wealth Management, will join us for a luncheon presentation to discuss the marketing strategy behind the top U.S. private bank.* Her presentation is entitled, “Finding the White Space." We delighted to welcome Jill to the FCS New York stage as she is headquartered in Boston. Sponsorships are available…
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“Drive or Ride? Elevating Marketing from Sales Support to Strategic Partner”
FCS Philly will stage its third event in our successful breakfast series, bringing senior marketing leaders to the stage. The topic on November 1st will be Drive or Ride? Elevating Marketing from Sales Support to Strategic Partner. Research shows that the strength of a financial brand is one of the top considerations in the buying…
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Matthew Quale, CMO, Brighthouse Financial at FCS CMO Luncheon Series
Matthew Quale, Chief Marketing Officer, Brighthouse Financial, will join us for a luncheon presentation to discuss the marketing strategy behind the launch of Brighthouse as it spun out of MetLife this year. Matt made his FCS debut in August in his home base of Charlotte, where he participated in a panel discussion on "Humanizing Financial…
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12th Annual FCS Financial Marketer of the Year Gala & Holiday Party
Ally Financial and Andrea Riley have been named 2017 FCS Financial Marketer of the Year. To read more about the Award, please go to our dedicated Award page. FULL PRESS RELEASE For information of the Awards gala, read below: To celebrate the 12th annual installment of the prestigious FCS Financial Marketer of the Year award,…
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“Marketing Financial Services to Women”
FCS Chicago focuses on marketing to women for our final luncheon topic for 2017. Join us for a timely and important conversation. Since 2014, the FCS has hosted events addressing the theme of “Marketing Financial Services to Women.” This will be the first time we'll stage this topic in Chicago — a topic that transcends…
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“Benchmarking Digital & Social for Financial”
The FCS welcomes the Living Group for a research presentation and panel discussion on evidence-based insight needed to develop digital and social media communications. A global agency focused on working with banks, asset managers, wealth managers, pension providers and hedge funds, Living Group publishes annual ratings to benchmark and evaluate the digital presence and social…
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Lea Stendahl, CMO, E*TRADE Financial at FCS CMO Luncheon Series
Lea Stendahl, Chief Marketing Officer, E*TRADE Financial, will join us for a luncheon presentation to discuss the firm's iconic challenger brand and position as the original place to invest online. Earlier this year, Lea was one of our featured presenters at the 23rd Annual FCS Portfolio Awards Gala. Sponsorships are available for this lunch. …
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“The Power of Culture in Financial Branding”
The FCS Fall Education Summit will feature several keynote speakers and panels addressing "The Power of Culture in Financial Branding." The half-day event will showcase senior marketers discussing how their companies are achieving success by focusing on the intersection of brand and culture. Join us to learn how a vibrant and positive corporate culture, paired…
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Stephen Tisdalle, CMO, SSGA at FCS CMO Luncheon Series
The Fearless Girl statue that became an overnight social media sensation represents a landmark in the power of smart financial marketing. Stephen Tisdalle, Chief Marketing Officer, State Street Global Advisors, will join us for a luncheon presentation to discuss the creative strategy that brought the statue to life for his firm — and helped to…
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“Programmatic in a Creative World”
FCS San Francisco's breakfast panel will take a fresh look at programmatic advertising as the field continues to flourish and evolve. The emergence of programmatic has caused the complete rethinking of marketing organizations amid a flurry of new vendors, operating models and platforms. Marketers must now consider the right balance between creative partnerships and programmatic…
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“Put Me In, Coach! Financial Branding in Sports”
The FCS is proud to continue our annual tradition of staging a New York event for financial marketers to learn about sports marketing strategies. Our panel discussion will feature: Michael Robichaud, SVP of Global Sponsorships, Mastercard Tad Ehrbar, SVP, Advertising, Media & Global Entertainment, Citi Michelle Doti Taylor, Head of Global Sports Sponsorships, Tata Consultancy…