Events
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A.I. Invasion: Machine Learning and Financial Services
The next-gen marriage of data and science is no longer limited to early pioneers like IBM’s Watson or “born-digital” companies like Amazon, Google, Facebook and Netflix. Predictive analytics, machine learning, and artificial intelligence are being successfully leveraged across the financial services industry to reduce risk, enhance security, increase transparency and improve operational efficiency. Savvy financial…
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“Content Marketing: Creation/Distribution/Engagement”
A two-part breakfast series on Content Marketing will be staged by FCS San Francisco. Part 1: The State of Custom Content in 2017: Creation/Distribution/Engagement In the first part of this two-part series, we will discuss the generative process of creating compelling and relevant custom content and smart strategies for distribution and promotion. In Part 2,…
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“Fearless Markets vs. The Trump Effect”
FCS Boston stages a luncheon panel on the impact the Trump Administration is having on the financial markets. This sensitive topic is keeping investment strategists and economists quite busy — not to mention the marketers who support their communications efforts. How can financial companies best guide their clients in this "new world order"? And how…
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“Bridging Gender Inequality & the Generational Gap”
FCS Philadephia Breakfast to feature 2 panels, tacking Gender and Generational challenges faced by financial marketers. DOORS OPEN AT 7:30am. PROGRAM BEGINS BY 8:15am. Our opening panel is called, “Gender Inequality in Marketing: Are Brands Communicating Effectively with Women?” This 30 minute discussion will feature a panel moderated by Shantini Munthree of The Union Marketing…
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Programmatic: Transactional Efficiency vs. Relationship Effectiveness
A luncheon panel on Programmatic Advertising opens the 2017 calendar for FCS Chicago. Our panel of senior financial marketers and agency executives will discuss how programmatic has affected their media strategy, the impact it’s having on forward-looking plans, and the lessons learned from incorporating technology and data into the art of marketing. We’ll take a…
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FCS Global Goals Summit: Brands for Impact
Eight global brands reveal the opportunities created by social impact marketing for their businesses. The Financial Communications Society and the United Nations Foundation are co-hosting a special breakfast event featuring marketing, communications, and sustainability experts to explore how corporations are embracing the Global Goals through their brands and businesses. Increasing awareness of sustainability needs is…
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FCS Central Lunch: Ad Agency Roundtable: 2016 Trends and Tactics
On Friday Feb. 19, FCS Central will bring together senior executives from top media agencies. The peer-to-peer round-table discussion will feature compelling case studies and success stories from agency executives. Speakers will provide insights on navigating the current cluttered marketplace including: • Emerging trends – what to follow and what to ignore • Platforms &…
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FCS Central Lunch: Financial Services 2026 – Will You Be Ready?
The Financial Services industry is undergoing a transformation. From the birth of the robo-advisor to the rise of bionic wealth management; from paper to plastic to digital; the world we once knew may never be the same. Journey into the future of financial services 10 years from today with visionaries. Join us for a panel…
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“A New Era for FinTech – and Banking”
We'll kick off our FCS West 2017 season with a breakfast panel discussion on the impact of FinTech on the banking industry, and how that will affect marketers. At the end of 2016, the Office of the Controller of the Currency announced that it would begin accepting applications from FinTech companies seeking to obtain a…
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23rd Annual FCS Portfolio Awards
THE 23rd ANNUAL FCS PORTFOLIO AWARDS GALA IS SOLD-OUT. The biggest party of the year for financial marketers has a new home for 2017… BROADWAY. Join us on May 4th for a five-and-a-half hour celebration of the very best creative marketing our industry has to offer. Nearly 500 guests will toast the Portfolio Award…
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David May, CMO, AIG, at CMO LUNCHEON SERIES
Our monthly speaker series at the New York Yacht Club continues with David May, CMO of AIG. David was a featured guest at January's FCS Race for Kids, participating in a one-on-one interview with FCS CEO Kevin Windorf. Sponsorships are available. Contact Kevin Windorf.
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“The New Wisdom of Women & Wealth”
Our panel of marketing experts tackle the critical subject of "what today's women need from financial services brands." In 2014, FCS hosted a sold-out luncheon with a high-powered panel who delved into the theme of “Marketing Financial Services to Women.” The goal of this year's event is to drill down into underserved financial needs of…
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J.P. Morgan Asset Management’s Jaime Kalfus on “Solving Our Brand Story”
With a new campaign in the marketplace, Jaime Kalfus, Global Head of Brand Experience, will share with the FCS audience a behind-the-scenes look at the creative strategy developed specifically for J.P. Morgan Asset Management.
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“How Digital Media is Upending Financial Communications”
Moody's CorpComm SVP Michael Adler joins our panel, along with Citi's CorpComm head Jennifer Lowney and other communications experts who will cover provocative and pragmatic topics for every financial communications practitioner, from prioritizing social channels to creating engaging content to developing meaningful metrics. Speakers include Steve Lipin and Sparky Zivin from Brunswick Group, Jennifer Lowney…
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Bank of America’s Lou Paskalis on “The Value of Customer Relationships”
To kick-off the New Year, the FCS is proud to welcome as our January luncheon speaker Lou Paskalis, Senior Vice President, Enterprise Media Planning, Investment and Measurement Executive, for Bank of America. With responsibility for media strategies that drive business objectives across the enterprise, Lou oversees media in traditional, digital and social channels, with a…
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October Luncheon: Jake Turner, Brown Brothers Harriman
ONLINE REGISTRATION FOR THIS EVENT IS NOW CLOSED. TICKETS ARE AVAILABLE AT THE DOOR. For the first-time ever, the FCS will welcome Brown Brothers Harriman to our stage. Representing BBH will be Jake Turner, Vice President & Head of Marketing & Communications, for the firm's Private Banking business. He's responsible for the marketing efforts…