Events

  • “Humanizing Financial Services”

    Despite our reliance on technology, financial services is still a human capital business.  How does a brand stay human amid consumer's demand for ease, convenience and safety? Financial services companies face immense challenges in establishing trust, differentiating their offerings, and creating a memorable, distinct brand in the marketplace. More and more financial services players are…

    Charlotte

  • “Influencer Marketing and Financial Services”

    Influencer Marketing is growing dramatically with 94% of Marketers believing the tactic to be effective.  Even though many may say determining ROI is a challenge, one study found Influencer Marketing can generate up to a 550% return for each dollar spent.  Sounds great, right? But what exactly is Influencer Marketing? How do we identify the right…

    New York

  • FCS YMC Summer Social at The Frying Pan

    We’re back with our FCS YMC Summer Social!  Come join us at The Frying Pan (Pier 66) for an evening of cocktails, light hors d’oeuvres, networking, and a gorgeous view of the Hudson River. If you arrive within the first 30 minutes, you will not have to wait in line outside, so come early! Fun…

    New York

  • “Journalism, Alternative Facts and the Impact on Brand”

    On the evening of Wednesday, August 2nd, the FCS West will stage a summer Cocktails with Content reception on the topic of "Journalism, Alternative Facts and the Impact on Brand." The event, hosted at Team One's offices on West Jefferson Blvd., will feature an engaging and actionable discussion with marketers and journalists.  Plus there will…

    Los Angeles

  • “Kill Marketing to Save It: New Content-Driven Strategies for Financial Services Companies”

    "Kill Marketing" is the provocative keynote message to be presented by Robert Rose, renowned author and Chief Strategy Officer of The Content Marketing Institute. Robert argues that it’s not products and services that keep today’s customers coming back – it’s experiences. Financial services companies need to implement new content-driven marketing strategies that create brand experiences,…

    New York

  • “The State of Custom Content” SOLD OUT

    THIS EVENT IS SOLD OUT.  Thank you Chicago!  FCS Chicago will host a luncheon on the impactful burgeoning of custom content in the field of financial marketing. The “mainstreaming” of sponsored content, once seen as an alternative to traditional marketing techniques, has made it more difficult than ever for financial players to stand out from…

    Chicago

  • 18th Annual FCS Charity Golf Tournament RESCHEDULED

    DUE TO INCLEMENT WEATHER* we have rescheduled our 18th Annual FCS Charity Golf Tournament for TUESDAY SEPTEMBER 26th. If this new date works for your schedule, please sign up right away as we expect the day to sell-out. If you had reserved a foursome, twosome or single slot for the original date of July 24th,…

    New York

  • Patrick McLean, CMO, TD Bank, at FCS CMO Luncheon Series

    Our monthly speaker series at the New York Yacht Club continues with Patrick McLean, EVP, Chief Marketing Officer of TD Bank, America's Most Convenient Bank. Pat was promoted to the CMO role one year after joining the Bank as SVP, Head of Brand & Product Marketing. TD Bank scored two Silver trophies at this year's…

    New York

  • “Mobile – The Financial Management Sidekick”

    An evening of powerful insights about Mobile, valuable networking with a backdrop of fun lively music. This is what happens when the FCS partners with Pandora! Join us 111 Minna Gallery for a special "Mobile & The Financial Marketer" cocktail event.  An expert panel will engage in a thought provoking discussion highlighting how to best…

    San Francisco

  • “The Power of Audio” — a Cocktails with Content event

    Goldman Sachs, Citi, Prudential and Giant Spoon gather at the legendary Greene Space, as the FCS is hosted by WNYC for an exciting Cocktails with Content panel discussion on "The Power of Audio." Our moderator is Herb Scannell, Trustee and former Chairman of WNYC Studios.  Herb is also a former President of BBC Worldwide, North…

    New York

  • Luncheon with UBS — multiple Portfolio Award-winner

    We're delighted to welcome the marketing/creative team from UBS Wealth Management and their client-partner to discuss the strategies behind their Portfolio Award-winning work… and what's in store for 2017. This unique presentation will delve into the internal workings of how Marketing partners with a Business Line to develop and execute smart, creative and effective campaigns…

    New York

  • “Artificial Reality: Standard Marketing Plans Do Not Apply”

    Join us for a unique experience as Nancy Brennan explains how Bank of America Merrill Lynch used virtual reality to bring to life how “artificial reality” will transform business and have an impact on every industry. Nancy, the brand's Global Head of Marketing, will discuss how it signals an important game changer in the marketing…

    New York

  • FCS Charity Tennis Day 2017

    Hosted on the grass courts of the historic West Side Tennis Club in Forest Hills, Queens, FCS Charity Tennis Day will include something for everyone: tennis instructions, a round-robin doubles tournament, access to the Club’s facilities, awards, raffle prizes and ample opportunities for networking with colleagues. In addition, we are excited to add a special…

    New York

  • The Science of Social: How Decision Makers Use Digital Media

    FCS West will stage "The Science of Social: How Decision Makers Use Digital Media," a special interactive research presentation by Daniel Rothman, Director of Commercial Insights, Financial Times. This "cocktails with content" reception will be held at Bloomberg L.P. San Francisco on May 17th from 5:30pm to 7:30pm. The FT's new research looks at the…

    San Francisco

  • A.I. Invasion: Machine Learning and Financial Services

    The next-gen marriage of data and science is no longer limited to early pioneers like IBM’s Watson or “born-digital” companies like Amazon, Google, Facebook and Netflix.  Predictive analytics, machine learning, and artificial intelligence are being successfully leveraged across the financial services industry to reduce risk, enhance security, increase transparency and improve operational efficiency. Savvy financial…

    New York

  • “Podcasting On The Rise”

    The FCS YMC will explore the rise of podcasting – a nascent media platform whose name was coined by blending “iPod” and “broadcast" and didn’t catch on until 2004. Our panel of experts will discuss how the platform has grown so rapidly, why it’s attracting advertisers, what the future of podcasting looks like, and how financial brands can…

    New York

  • “Content Marketing: Creation/Distribution/Engagement”

    A two-part breakfast series on Content Marketing will be staged by FCS San Francisco. Part 1:  The State of Custom Content in 2017: Creation/Distribution/Engagement In the first part of this two-part series, we will discuss the generative process of creating compelling and relevant custom content and smart strategies for distribution and promotion. In Part 2,…

    San Francisco

  • “Fearless Markets vs. The Trump Effect”

    FCS Boston stages a luncheon panel on the impact the Trump Administration is having on the financial markets.  This sensitive topic is keeping investment strategists and economists quite busy — not to mention the marketers who support their communications efforts.  How can financial companies best guide their clients in this "new world order"?  And how…

    Boston

  • “Bridging Gender Inequality & the Generational Gap”

    FCS Philadephia Breakfast to feature 2 panels, tacking Gender and Generational challenges faced by financial marketers. DOORS OPEN AT 7:30am.  PROGRAM BEGINS BY 8:15am. Our opening panel is called, “Gender Inequality in Marketing: Are Brands Communicating Effectively with Women?” This 30 minute discussion will feature a panel moderated by Shantini Munthree of The Union Marketing…

    Philadelphia

  • THE EXCHANGE Talk Series, Vol. 2

    Denise Karkos, TD Ameritrade, Colin McConnell, Prudential, and Berta Aldrich to headline The Exchange. In June of 2016, the FCS launched a new Talk Series called "The Exchange," which features senior marketers sharing their personal perspectives on topics that they believe have impact in our lives and professions. We're back for Volume 2, and are…

    New York