Webinar

  • Gaining a Competitive Advantage in Financial Services Marketing

    The FCS is proud to partner with LinkedIn for another free virtual event that will deliver fresh insights and a lively discussion around what it takes to gain a competitive advantage. Brand marketing in financial services is a competitive sport/zero-sum game. In order to win, your brand doesn’t have to be the best at everything,…

    Virtual

  • YMC Real Talks: The Business of Being Human, Vol. 2

    The FCS Young Members Circle (YMC) continues its three part event series with a free virtual event for all audiences. Focusing on real-life aspects of our professional and personal lives, series host Chris Konowitz of Hearst Magazines will interview Michelle Thompson‐Dolberry, EVP, Chief Diversity, Equity and Inclusion Officer at MFS Investment Management. Michelle’s vast experience…

    Virtual

  • Lisa Caputo, EVP, Chief Marketing, Communications and Customer Experience Officer, Travelers

    The FCS Members Only Virtual Event Series (MOVES) will spotlight a conversation with Lisa Caputo, Executive Vice President and Chief Marketing, Communications and Customer Experience Officer at Travelers. Lisa oversees the company’s marketing, research, communications and brand management strategies and operations. Join us on Monday, February 12 for a revealing conversation about one of the…

    Virtual

  • Living Ratings of Asset Managers 2023: The rise of the machines

    The FCS welcomes the return of Living Group for the 7th annual presentation of its proprietary Living Ratings, a benchmarking report on the brand and digital intelligence of the top Global 100 Asset Managers. In this sneak peek, Living’s CEO Kate Shaw will present a summary of the report’s findings and then reveal the rankings…

    Virtual

  • Arielle Gross Samuels, Global Head of Marketing, Blackstone

    Season 4 of FCS MOVES — our Members Only Virtual Event Series — continues with a spotlight conversation featuring Arielle Gross Samuels, Managing Director and Global Head of Marketing at Blackstone. On Tuesday, October 10, Arielle will be interviewed by Johanna Mayer-Jones, Chief Advertising Officer at The Washington Post. Making her FCS debut on our…

    Virtual

  • Michael Cohen, Global Head of Marketing and Communications, Tradeweb

    We’re excited to launch Season 4 of FCS MOVES — our Members Only Virtual Event Series — when Michael Cohen, Managing Director, Global Head of Marketing and Communications at Tradeweb, sits for a one-on-one interview with Eric van den Heuvel, Managing Director, The Gate. On Thursday, September 21, Michael will make his FCS debut on…

    Virtual

  • Sheri Gilchrist, Chief Marketing Officer of MissionSquare Retirement

    The FCS completes its third full season of our popular Members Only Virtual Event Series (FCS MOVES) with another first-time interview. On August 3rd, we’ll be talking with Sheri Gilchrist, Chief Marketing Officer of MissionSquare Retirement, which she joined in 2021. Sheri’s prior marketing experience includes executive positions at PGIM, BNY Mellon and Morgan Stanley.…

    Virtual

  • Natalie Sunderland, Global Head of Marketing & Communications, BNY Mellon

    The FCS Members Only Virtual Event Series (FCS MOVES) continues on June 22nd with first time guest Natalie Sunderland, Global Head of Marketing & Communications at BNY Mellon, which she joined in 2021. In 2020, Natalie was named Tech CMO of the Year, when she was the Chief Marketing Officer of Addepar. Earlier in her…

    Virtual

  • Amanda Rubin, CMO, Citadel

    The FCS is excited to welcome back to our stage Amanda Rubin, Chief Marketing Officer at Citadel, “the most profitable hedge fund manager of all time” (according to LCH Investment NV). Amanda will participate in our Members Only Virtual Event Series (FCS MOVES), on Monday, July 17, (12:00-12:30pm EDT), when she has a one-on-one conversation…

    Virtual

  • “Best Practices in Digital Customer Experience”

    As an introduction to the new Certification in Digital Marketing Analytics program offered by the Financial Marketing Institute, the FCS welcomes Northwestern University professors Frank Dudley and Roy Wollen for a special virtual presentation. On Tuesday, April 18, beginning at 12 noon ET, they will present “Best Practices in Digital Customer Experience.“ Dudley is a…

    Virtual

  • Bart Turner, SVP, Head of Wealth Management Marketing, U.S. Bank

    Continuing our regional bank focus, the FCS is delighted to welcome Bart Turner , SVP, Head of Wealth Management Marketing at U.S. Bank, to our Members Only Virtual Event Series (FCS MOVES). Join us on Monday, April 24, beginning at 12 noon EDT. A first time finalist in the FCS Portfolio Awards, U.S. Bank will…

    Virtual

  • Lori Dillon, Head of Marketing, Citizens

    The FCS continues our third season of our Members Only Virtual Event Series (FCS MOVES) with a one-on-one interview with Lori Dillon, Head of Marketing, Citizens, on Wednesday, March 22, beginning at 12 noon EDT. Speaking from Massachusetts, Lori will be interviewed by FCS Programming Committee Chair John McCormick of Adnode. A runner-up for the FCS Financial Marketer of the…

    Virtual

  • Pam Piligian, Chief Marketing Officer, Navy Federal Credit Union

    FCS MOVES is proud to welcome, for the very first time to any FCS event, Pam Piligian, Chief Marketing Officer, Navy Federal Credit Union. Pam will be the guest speaker at our Members-Only event on Thursday, January 26, beginning at 12 noon EDT. Speaking from Virginia, Pam will be interviewed by FCS Programming Committee Chair John McCormick of Adnode. The…

    Virtual

  • Key Marketing Operating Metrics

    On Thursday, November 3, the FCS, in partnership with Integreon, will host a free virtual panel discussion on “Key Marketing Operating Metrics To Assess, Manage And Track Performance.” Our featured speakers will include: The panel discussion will be moderated by Randi Salzberg, Vice President, Marketing and Creative Services, Integreon. Marketers are always trying to move…

    Virtual

  • Bulls, Bears, and Brands: Living Ratings of Asset Managers 2022

    The FCS welcomes the return of Living Group for the 6th annual presentation of their proprietary Living Ratings, a benchmarking report on the brand and digital intelligence of the top Global 100 Asset Managers. In this sneak peek, Living’s CEO Kate Shaw will present a summary of the report’s findings and then reveal the rankings…

    Virtual

  • Elena French, SVP, Corporate Marketing, Brand and Communications, Lincoln Financial

    FCS MOVES welcomes Elena French, Senior Vice President, Corporate Marketing, Brand and Communications, for Lincoln Financial Group. Elena will speak at our Members-Only virtual event live on Tuesday, December 6, beginning at 12 noon ET. She’ll be interviewed by FCS Board Vice Chair Tom Jago of The Ward Group. In gratitude to Elena, the FCS…

    Virtual

  • YMC TALKS: Enhancing Engagement with Content Marketing

    On Tuesday, November 1, the FCS Young Members Circle (YMC) will host a free virtual panel discussion on “Enhancing Engagement with Content Marketing” in partnership with Hearsay. Branded content marketing remains an impactful way for financial marketers to build trust, develop relationships, improve conversions, and generate leads for their organizations. Yet, with the increasingly diverse…

    Virtual

  • Alex Craddock, Global CMO, BlackRock

    FCS MOVES is delighted to welcome back to the FCS stage Alex Craddock, Global Chief Marketing Officer for BlackRock. Alex will speak at our Members-Only event virtually and live from San Francisco on Tuesday, November 15, beginning at 12 noon EDT. Alex will be interviewed by FCS Programming Committee Chair John McCormick of Adnode. They’ll…

    Virtual

  • Wylie Kain, Head of Brand Marketing, American Century Investments

    FCS MOVES continues on Thursday, October 20, with a live virtual conversation with Wylie Kain, Head of Brand Marketing for American Century Investments. Having previously held senior marketing roles at OppenheimerFunds and E*TRADE, Wylie joined American Century in August of 2020. Wylie will be interviewed by FCS Programming Committee Chair John McCormick. Following two years of comprehensive research…

    Virtual

  • Laura Burke, CCO, Santander U.S.

    On September 27, FCS MOVES will kick off its third season of virtual events for FCS Members with a live conversation featuring Laura Burke, EVP, Chief Communications Officer for Santander U.S. Laura will be interviewed by FCS Vice Chair Tom Jago, Managing Director at The Ward Group. Laura will discuss the role of Communications at…

    Virtual